Home > Technical & Creative Skills > Tracking Campaigns

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cid Postback Name Best Practice? (4)

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Hello,

When you are naming your cid on your postback URL from the offer to your tracker (Voluum) is there a best practice in naming this? Or is there an actual cid that is attached to a campaign?

Thank you

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Voluums cid stands for the {clickID} parameter, so you have to set it up in correspondence with what your network asks for. For example networks that use the CAKE platform, want you to use the s2 parameter mostly. So you need to place this into the offer url: "&s2={clickid}" and the postback for such a network will contain "cid=#s2#".

It's always about passing the clickID to the affiliate network in some parameter and then making that parameter also part of the postback URL. The syntax is different from one backend to the next, so you have to ask your network for details.

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So if at the end of the offer url going from the tracker to affiliate network I have: &sid2={clickid}&sid3={campaign.id}

And at the affiliate network I am working out my postback to Voluum, which ends with this: .com/postback?cid=REPLACE
Would I exchange the REPLACE with: mpire-nxus-token sid2 mpire-nxus-token

mpire nexus being the affiliate network.

Edit:
Also I found this image on the affiliate network:



I don't see any tokens, so would the ending of my postback just be cid=sid2 ?

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I think that mprire uses breadcrumbs to surround the token, so the postback should look like this in your case: .com/postback?cid={sid2} and if Im not wrong, they can also pass you back the payout so you can modify the postback to ....com/postback?cid={sid2}&payout={payout}

Verify this with them though, it's been a while I've setup the postback with them

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