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Tips for Launching First Shopify Store (15)

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Hey All,

So today is my first registry to Shopify in order to launch my first Store!

As I'll probably have some questions for the people here who are more experienced, I Figured that others will have similar questions or requests for tips. so I thought why not make these questions public so others can benefit as well...

So my First (out of many to come) is how to to best fill the "Title and meta description" on my shop. I don't have a lot of SEO experience, so if someone can give out some tips that would be really cool. What info and keywords should go in the Title and which ones should go for the Homepage meta description?

Thanks

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Hi Evy123,

I would start with this:

Who are you?
What do you sell?
Why are you in this business?
What do you do for your customers?
How do you compare to the competition?

Write your story. And don't just write a few lines.

Really think about this.

And then really write it out. Read it. And again. And rephrase.
Then you have your elevator pitch.

And then you know what the title of your home page should be, And what the meta description should be.

Indeed, this is not technical advice. You can find everywhere how long your meta description can be.

But until you have the above figured out, your meta description can have the right keywords and so will your title. But It will suck.

Just think of this. Which two or 3 lines would convince me to click when seeing the results?

That's what your meta description should be.

Good luck!

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thanks again for being super clear and to the point.

Will get right on it

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Cool - hope it goes well

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Great advice from Pekadis.

For those who don't know: the meta description is the thing most likely to appear under your title in Google search results. (Usually. This is a complex topic and I'm simplifying.)

So essentially, it's the second line in your organic traffic "ad".

If you're used to writing ads for affiliate marketing, this should help you figure out how to approach it.

Likewise, your title is your first line! So sell with it, don't just go with something like "John Smith's Shopify Store".

Your title should probably contain your single biggest keyword for your store, two if you can manage it, but don't compromise your copy quality.

Meta Description is more or less irrelevant for keywords these days, I believe - concentrate on selling with it.

(Oh, and pro tip - make sure ALL your pages have good meta descriptions, not just your homepage.)

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Thanks Carumen! will apply all of the above.

What is the best practice for finding my most important keyword(s) for my shop?

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That's a BIG topic!

As a very minimal first step: spend some time plugging all the keywords you can think of that might relate to what you're selling into the Google Adwords keyword tool. Note the ones with the larger volume.

Then check each of those on an logged-out Google session and check the Page Authority and Domain Authority of those pages according to the Moz toolbar - https://chrome.google.com/webstore/d...iccmpknp?hl=en

You're looking for the sweet spot - largest volume of searches for lowest competition in terms of Page and Domain authority.

Those are probably your key keywords.

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@evy123 - @Caurmen has given you a good and free option.

An alternative are guys on Fiverr who basically have a subscription to keyword tools and will run you a report for little money: https://www.fiverr.com/spencer_/do-k...he-or-business
(starting from $5)
You will quickly get what you need and then you can move on the the next thing.

I would not spend too much time on this initially, as it's a long term play to rank for keywords. Plus you rank won't with a new site for quite a while.

The way to use the keywords is to mix them in with your copy, like @caurmen mentioned in a previous post. Never sacrifice copy quality to just get a keyword in.
Search engines will make you rank, people make you money.

BTW - if you really want to do well, you will create your own lingo and keywords. Has worked really well for us in the past and can be a game changer.
Will expand on that another time.

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thanks Carumen. will do!

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And thanks again man

That's so true.

I'm about to finish uploading all the products to the store and I always feel like I'm lacking with copy and description. Once that's done ill try to send over a few examples to get some feedback from the pros!

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@carumen @pekadis

What do you think about forcing the customers to create an account upon checkout? yes or no?

Also, which tool are you guys using for upselling on the checkout page? is it an app or a tool that Shopify provides?

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I'm a bad person to ask about the upsells, because my answer will be "Custom Liquid code" Hopefully Pekadis will have some good apps to suggest - failing that, a quick Google turns up a bunch of upsell apps for Shopify that probably do a good job.

Forcing customers to create an account: what are you thinking the upside of doing so is? You don't need them to have an account to harvest their email - https://help.shopify.com/manual/cust...ustomer-emails .

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People are making a lot of money with this one: http://zipify.com/apps/ocu/
It takes thinking about your funnel, but if you do this well...

As for forcing account creation, like @caurmen said, why?
There's no need for account creation anyway. This should be automated. Just let people order and send them a password link by e-mail saying: Look we've created an account for you, should you want to use it, go ahead. Here's why you should (add benefits for the customer)

I don;t have this set up yet myself (huge to -do list), but I would not start with the standard first name, last name stuff. Ask for the e-mail first and have that auto save. Almost anything that goes wrong after that can be followed up by e-mail with a large degree of automation.

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That app looks great and I'm sure its working great. Although I guess i wont start with it right away as i want to start getting the feel of things. Also, it would be best to see for real which products complement each other so that i can put them together in in one funnel.

By forcing an account creation i wanted to avoid the option of a customer checking out without leaving their email address. But then i realized thats not possible. So ill ditch that for sure!

As for the first and last name, its mandatory on the Shopify checkout page. but that would make sense no? I mean if a costumer got that far they wouldn't leave because they need to fill out their name? necessary for shipping purposes no? But maybe I'm missing something?

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Very true indeed thanks for pointing that out...

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