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CTR From Propeller Traffic Under 1%, Normal? (19)

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I'm trying Propeller ads. I see that average CTR on my landing page is under 1%. Only on certain zone ids it reachs somewhere close to 2%.
Is it a normal CTR with a POP traffic?

The traffic is U.S., i tried both IOS and Android, the results are similar.

Basically i spent $200, made only $9.60

What am i doing wrong?

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Hey Rafael,

The CTR is certainly below average by a significant margin. Are you using any back button scripts?

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Yes, there is a back button script

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what is the average CTR i should be looking for, before cutting placements?

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Hi Rafael,

Have you checked the "weight" of a lander? Might be it's loading slow, or not loading at all. Normally it shouldn't be heavier than 1 MB.

And are you testing only one lander, or you have more?

A good LP can have a CTR of 35-50%, a normal one around 20-35%. Check your setup, make sure it is working correctly.

Cheers!

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By the looks of it, the script is not working or something else is broken in the page. A friend had the same issue a few weeks ago.

You get >10% CTR with any working back button script on average.

You will certainly find individual placements where you get less whether it is because of bots or just JS disabled devices or something else - don't be too surprised if you see that

Also, if the script works for you, maybe have a look at the browser breakdown. Maybe you have the one browser version on which it works but on others it breaks everything.

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you were right. The back button script didn't work. I fixed that. Now the average CTR 41%.

But I'm still so far from profitable. Just spent $30, made only $3.20. All came from one zone id. But even if i single out that zone id, it is still unprofitable.

I paid $10 CPM as suggested by Propeller, to get the most amount of traffic. Do i pay too much?

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Good to hear back button script works now.

My suggestion is to start a follow along here: https://stmforum.com/forum/forumdisp...long-Campaigns

This way you can get input for each step as you get closer and closer to green.

As for the bid, $10 CPM really depends on the geo and what offer you are running. Before even thinking too much about the bid though, I would want to make sure that I have one of the best possible funnels for that vertical. That means best lander and offer in the pops. Then I'd go about looking for the best geo, placements, OS, bids, etc. Without a good funnel, you will only be able to get profitable on very very small traffic segments.

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I want to update you about the result.

I have singled out one placement that converted well, then i dentified OS version that converted well. Now i try to run traffic with this placement and OS version. But the problem now is that to get a decent amount of traffic, i have to pay $10CPM, but i am profitable only if i pay $5CPM.

What would you do in that case?

Thanks

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What happens if you lower your bid? Try to bid $4CPM to see what happens.

Why do you start with US traffic in the first place thou, it's one of the most competitive GEOs, which doesn't really make it suitable for your first rounds of testing.

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at $4 cpm i get almost no traffic. Otherwise it would be a profitable campaign for me.

I started testing US, beause my intention was that when i find a profitable zone id, it will get me enough traffic to make at least $100 day. Maybe i was wrong.

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Hey!
As matuloo said it's not a right way to begin with US and other tier-1 countries. US is so big, and to collect enough data for optimization you have to spend a lot of money. There are a lot of parameters to optimize, not only zones.
I really recommend you to try EU geos. Btw what vertical are you running?

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I run freebies (iphone7, iphone8)

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In this case CTR = 1% for Sweeps is not bad. My average CTR is about 1-2% on this type of landers. But I'd recommend to try another GEO. US is too hard even for profi to achieve a good result.

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I 2nd the idea of doing a follow-along that would be very cool

Incidentally which networks do you recommend for sweeps? Any particular one(s) you've tried that were easy to get into and/or have a good variety? Not sure about other geos but it does make sense to move away from tier 1 to save money

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Really?
1-2% CTR is your average for Sweeps?
That´s my average CTR for Sweeps as well and I always thought it´s way too low and I tried to get at least 5%.
I already wondered about the low CTR and did not expect that it´s pretty common.

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Yes. For Sweeps 1-2% CTR I have with 140% ROI, it's ok. Try to focus not on CTR. Cause you can have 100% CTR, but with no leads. This is the thing I always say to everyone. And, of course, try different GEO.

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Ok, i found another offer at a different network, and now my campaign have become profitable.

But even though it is profitable, i look at the stats and see huge discrepancy in my Landing page click outs that is shown in Voluum and the clicks that is shown at affiliate network. I get almost twice less clicks than it is shown on Voluum.

My LP has a back button script, is it possible that this is the reason?

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That's probably click loss.

50% is quite high though (except maybe Thailand, where its almost standard)

So make sure if you are really profitable before you scale - as if you are getting 50% of traffic your costs are 50% higher.

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