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Difference between Voluum's CV and CR? (2)

03-05-2017 03:16 AM #1 aloeveraa1491 (Member)
Difference between Voluum's CV and CR?

I noticed in Voluum there's 2 different columns: CV & CR

From my understanding, CVR/CR = Conversion Rate
and what does CV stand for?

03-05-2017 05:07 AM #2 erikgyepes (Moderator)

Both are conversion rates.

CR is counted for the LP and CV is overall conversion rate counted from visits.

When you run direct, there is no LP, so in that case your conversion rate will be shown in the CV column.

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