Going to Start Taking Action & Testing (14)
Hey, I'm going to starting off a campaign:
My question is: Does it matter about the gravity of a product, e.g. clickbank:
If it has a low gravity, can it still convert?
Thanks!
I'm guessing it's all in the marketing, right?
The way I understand it, gravity goes up when a lot of affiliates are promoting the product and they are actually making sales.
So low gravity can mean low interest from affiliates or a poor product. New products will also have a low gravity, and quite understandably, products in narrow/small niches should have low gravity too.
Based on this, low gravity doesn't have to mean that the product really sucks... it can be just under-promoted from some reason or it can be a new one. So it could still be worth a test. If after a solid test, the conversions don't come thou, I would consider the low gravity score as a signal for poor product performance and stop promoting it.
Originally Posted by alexong123
I would suggest to stay away from clickbank in the beginning. Most if not all the products there have high payouts. When you're starting out you need to run low-payout offers so you can collect data faster, so that you can learn to optimize your campaign based on more data. Trying to collect the same amount of data using high-payout offers will cost you a lot more money. When you're new you'll inevitably make lots of mistakes, and low-payout offers will cost a lot less when you make mistakes.
As for commission junction (which you've also mentioned in the other thread), I would suggest to stay away for now as well, as most of their offers will require more experience to promote (b2b lead gen, physical products...)
Consider applying to some of the networks I've listed in your other thread, and go from there.
Amy
Thanks Vortex and Matuloo.
Really appreciate the advice. 
I also read a comment from Tim Tetra, to leverage of the senior members - not to use them - but to follow success, like having a mentor
I think I will follow your signatures, thanks for the links to the threads
However, having a plan and then taking action, rather than just reading is still the best way to go?
Originally Posted by alexong123
We can lay out all the tips, tricks, guides ... but you still have to connect the dots and form your own strategy.
Thanks Matuloo!
You guys are the teachers, but I got to do the homework!
Really appreciate the tips man!
When doing the typical "Review sites" where I run mainly organic traffic, I look for products with high gravity and high search volume. Also if you're running paid traffic, note that Clickbank also has some lower paying offers which are essentially used as lead magnets (i.e. I believe survivallife.com has some on there with credit card knives, flashlights etc. where you have s&h and they use it to get emails.)
PS: Refunds can be high, so you need to work that into your margins.
Clickbank and SEO was how I had my first $500, $1000 and $2000 day (all the same day ...), so there's definitely money to be made ... This was many years ago before I was even doing AM ... It's like one of those people who poke a hole in the ground at their farm and finds oil ... haven't been able to replicate it with other products
@ Matuloo & Jesse James
I read in the guides that having a traffic source and leading them to the offer page, will result in low conversations. It's best to have a LP/page/blog/promotion of the site, I have experience in this area. I have also read that a simple LP, can create a lot of value.
I'm just wondering what you put in the LP - I'm doing some mining/digging now, but just seeing if I could get your advice? I see there's some LP examples in this section
https://stmforum.com/forum/forumdisp...-amp-Creatives
But from my experience and reading, somehow capture their e-mail or do a review, or somehow create value on the website, so they stay longer? It seems all the good ones, examples like this:
http://unbounce.com/landing-page-templates/ebook/
Also I read to treat AM as a real business. Does that mean your landing pages or domains are also to be worked as real businesses as well?
@ JesseJames
So you did SEO, white hat, ranking in google/bing/yahoo, etc, then just basically ran a review site to your page/blog/landing page, etc
How did you convert? What kind of strategy? Through e-mail marketing?
I'm getting accepted to some newbie-friendly networks soon. I guess I can also choose an offer from clickbank, just choose an offer, then choose a traffic source either SEO or Facebook advertising.
@alexong123: Are you going for paid traffic or free traffic from SEO?
Very different approaches depending on which one you choose.
If you're looking to build a website and do SEO to promote clickbank offers, building niche websites, with different pages targeting different buyer-stage keywords, can be a good way to go.
When I was doing SEO, I used to have lots of small niche websites that did quite well for me. They were product comparison sites where all I had was a comparison chart on the homepage, with each product linked to a product review. I would also put an opt-in form offering a free ebook on the topic, and set up an autoresponder series in the backend to sell the same or additional products to what I was promoting on the site.
Another format that has worked out well was the fake blog. I'd make wordpress sites that only had a few entries on each, and basically be a reviewer of a product. I made the advertising quite subtle, and focused on writing a story. Let's take acne cream for example. The first entry would be about how having acne is affecting my life, the second entry would be on my quest to look for a suitable product, the third entry on how I tested products that got good reviews, and the fourth entry on the results I got with the "winning product".
Anyways - just listing some ideas for you. There are a million ways to promote a product. However, no matter how you choose to promote something, be sure to do extensive research on the target demographic to find out what their pain points are. Once you understand this, you can craft your advertising angles accordingly, no matter if you're buying paid traffic or doing SEO.
Amy
@ Vortex,
thanks, this is right up my alley. I know what you mean by autoreponders/SEO/niche websties, provide a free report/e-book/giveaway.
A friend of mine (Jackson) suggested to me to try my luck in paid traffic - prob white hat either facebook advertising or google/bing/yahoo paid ads.
Can you do a combination of both?
When I am certain of the traffic source, I will definitely, target down and do my market research and etc.
Originally Posted by alexong123
Originally Posted by alexong123
Native traffic may work too depending on the product - can't be TOO niche, but more niche than pop and mDSP (mobile display) in general.
Speaking of adwords - I'd like to stress the importance of targeting "buyer-stage keywords" I mentioned in the post above. If you choose your keywords wisely before building your site, and build one page for each, then in adwords you can target all the long-tail keywords stemming from your main keyword and expect higher conversion rates than pre-buyer-stage keywords. Your quality score would be high, as your landing page would be deemed highly relevant to the keywords being targeted.
When writing content for these pages, try to be brief in the beginning and put a "TL;DR" version at the very top, then go into details in the subsequent paragraphs. People nowadays have short attention spans, but google seems to like content-rich pages (someone please correct me if I'm wrong as I've been out of the SEO game for years), so such an arrangement will please both people and google.
Best of luck with your niche sites!
Amy
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