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Tracking Postback upsell using voluum and C2M (6)

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So the aff network isn't able to provide separate offer links for steps 1 and 2?

Perhaps your AM could shed some light on how other affiliates are tracking this?



Amy

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In Voluum in the ''Affiliate Networks'' section, click on Convert2Media and tick the ''Accept duplicate postbacks'' box.

That should do it!

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This does not work; however with this, you can now manually add your conversion(s) under "conversion upload"

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Well i've used C2M quite a bit and just by ticking that box and setting up a global postback on the network i've never had any problems and my step 2's have always been tracked correctly.

I suggest you try to work this out with a Voluum rep and your AM

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And you need to click "Use Campaign Default Pixel" in C2M Events tab. Only than it works. Thanks

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Hi guys,

Going back to upsell tracking on C2M, I do not recommend using the 'Accept Duplicate postbacks' option in Voluum as this may result in false positive conversions when a postback request is fired / retried.

The recommended approach for tracking upsells is by the inclusion of a unique transaction ID string appended to to the transaction ID parameter within your Voluum postback URL.

ie, &txid=upsell_1

This will segregate the upsells as unique transactions within your campaign's conversion reporting, thus giving you a clearer insight of primary to secondary conversion events per unique visitor*.
*The unique variable will be Voluum's click ID that is assigned per visitor or a fixed variable that is set by the traffic source.


Note: I would also need to verify if this option is accessible within C2M via the definition of a secondary unique postback URL for upsell events.
I'll get back to you once they get back to me.

Regards,
Adrian

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