So I started running another campaign recently. I started with 3 landing pages, and now I am down to 2.
Lets call these LP1 and LP2 for simplicity.
I have run each page for like 2,000 clicks each, and ROI for both is relatively the same.
However when I drill down into banner performance I get the below:
LP1: All banners are doing ok across the board, but no real strong "winners". Seems like LP has "broad performance" when it comes to banners.
LP2: Some real strong winners, but other banners performing terribly. Seems like LP only works well with certain banners, but when it does, it works really well.
Moving forward in the optimization process, which LP would you choose to cut?
Also if you have 2 LPs that are running similarly in terms of ROI, at some point do you just pick one and start optimizing even though there isn't much statistical difference? I figure at some point if they are both performing the same its just time to pick one and get on with it?
Thanks in advance.