Promoting New Offers Questions (4)
Hi,
I have a few new offers I would like to promote in the next following weeks, but I don't know how much should I spend a day for each campaign. I was thinking to spend $5 each, but I don't know if that's enough to give me enough information. How do I decide the amount to spend?
Also, how do I know when to stop a campaign if it's not going to be profitable? What data/information should I'll be focusing on to make this decision?
Any help is much appreciate it.
Thank you,
Ricardo
I just came from the other thread you started. 
Again - you'll need to provide more information.
Your campaign budget will depend on the payout, conversion rate, traffic costs, how many landers and offers you're split-testing, etc.
The more information you give, the more specific the advice you'll receive. Do consider starting a follow-along thread to record all the details of your campaign, to get detailed feedback and guidance.
Amy
Hi Vortex,
For example, one of my offers pays $2-4 per conversion (the payout depends on geo location), the cost of traffic is ~$0.14/per click, the conversion rate is ~1%. I have 2 landers for split testing.
Thank you,
Ricardo
Originally Posted by lemontreemedia100
Do you have lander stats? Revenue vs. costs for each lander?
What about OS stats? Is there an OS that is close to being in profit?
What about carriers? Are you targeting mostly wifi traffic or mobile carrier traffic? Are there carriers that are converting well? Close to profits?
Did you look at placement stats? Are there placements that have spent a lot of money without converting, that you could cut to increase ROI?
Based on just the general picture you've painted, it's not looking very good. Average $3/conversion, 1% CR, $0.14/click - that means you're making $3 per $14 spent. However, if one of the landers is converting a lot better than the other, and/or one OS is converting a lot better than the others, and/or or one carrier is converting a lot better than the others, and/or there are big placements that are not converting that you can cut - then maybe this camp will has a chance. But we can't say for sure without looking at more stats.
Testing 1 offer using 2 landers isn't the best way to test - the net you're casting is too small. A better way would be to test more landers - maybe 5-10+ - using 2-3 offers. Cut down to a winning lander (using this method). Then use this lander to test lots of other offers (same type of offers).
Pop traffic has gotten very competitive especially in the recent 1-2 years. To make money you'll need to test extensively. It's no longer possible to just throw up a couple landers with a recommended offer and expect to make profits. Those day are gone - if there were ever even here.
As for when to stop a campaign: Basically, if you drill down to Offer > Lander > [Major Traffic Segment], where a major traffic segment is a segment of traffic that has enough volume to potentially yield enough profits to justify keeping the camp going (e.g. ios, android, a big mobile carrier, a major browser), and none of the segments is likely to be profitable for ANY offer+lander, and there's nothing you can cut to drastically improve ROI, then you should stop the campaign.
Exception: You're doing 2 stages of testing. For example according to my approach above, where you test a bunch of landers in the first stage, then take the winning lander to test a bunch of offers in the second stage. In this case, you may decide to run at a loss in the first stage, because you may get profitable in the second stage. You need to have a test approach, and know what your aim is for every test. Unfortunately, I don't have any hard-and-fast rules you can follow, because every situation is different.
Please feel free to post more stats so we can examine your camp in greater detail. I may be able to provide more concrete suggestions when I'm looking at actual stats.
Amy
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