Coreg Path offer types (4)
Hi everyone,
I've just been approved on silverpath and the one thing I dont seem to grasp is the content or types of offers that will be on the path.
I understand that the path will become optimized for you as your campaign is running but is it typical for the path to be of a certain vertical? I wouldn't want to set up a lander promoting a years supply of catfood if the path is gonna be full of iphone type offers (unless there is a demographic that links catfood and iphones 
)
Do I need to discuss this with my AM so that I know what type of lander to set up?
I had a quick chat with the AM on the phone but didn't for whatever reason ask the question.
I've read most of the awesome coreg stuff on here so I apologize if I'm missing anything obvious.
I watched a webinar someone posted a link to on the forum, and on there it was suggested that you ask your AM for different paths for different traffic. ie. dating traffic, job search traffic, free offers etc. Then each path can optimize itself based on the type of different demographic. I've yet to get to this point in my CoReg journey, but it would certainly make more sense to be showing Biz Ops to traffic you were funneling looking for employment opportunities, and more dating sites to traffic related to single people...
Thanks Chris_m, I'll perhaps make 2 or 3 landers from different niches and discuss with my AM what would convert better.
haha thats bizarre, just realised your location. I'm currently working in Liverpool (UK)!
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