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Grouping offers into different campaigns (2)

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Hi

I’m about to test out a new geo. The ting is I have a lot of offers (+40) that I wanna test and they have a big mix of restrictions and conversion flows. So my question is how do you guys group offers into different camps?

I know it’s best to divide wifi vs carrier because traffic is priced differently but what about offers that has two conversion flows, such as 1CF for Carrier and PIN for wifi? Do you put these in both wifi and carrier camps or give them their own campaign?

Do you always group offers with different conversion flows or does that depend on your lander?
e.g some landers that I have used in the past would state the conversion flow to the user and some didn't.

How about adult vs. non-adult?

Edit: added a question.

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WIFI will most likely not work, but if you still want to test it, make separate campaigns for carrier and wifi traffic. You want to keep the two isolated, both at the source and in your tracker. At the source because of bidding and at the tracker to reach even distribution.

It's more about matching the niche, you should tweak LPs with that in mind. Mentioning the flow can help too of course, but that usually comes to notes like "you need to enter your number" or something like that, so it shouldn't really interfere with the default flows.

Separate this too, you actually have to in most cases anyways, because of compliance related issues. The bidding will be different too.

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