Hi All
Looking for some verification - so from what i'm gathering when working with pops it is essential to cast your net wide therefore I've come to this conclusion.
Would I be able to pick a vertical such as AV - and then applying for the best converting AV offers provided by AM for a specific geo on say 4 / 5 individual networks and add these in a flow on my tracker
Single Campaign: Rotating 4 / 5 Offers from different networks -> Rotating over top 10 Landers for (Say AV)
I understand that the offer rule criteria may vary and it is obviously essential to stay compliant for each offer - but do you see this as a good way of testing?
The offer seems to be the deal breaker on most instances so surely this will help eliminate and break down the best offer, and best converting landers for the specific offers?
Thank you
Hey @day1stacker,
Yes, you are correct.
I would lower the number of variables you test in the beginning.
As rule of thumb take 3-5 landing pages and same number of offers (10 landers is IMO too much).
Yes, offer is the most important variable, but you also must have a good lander in front of it.
You simply have to get these 2 in the right balance.
So to sum up:
You will have 1 campaign for each geo (and vertical) and rotating 3-5 landing pages and offers.
Erik