lander CTR template (pops) (4)
Is there anywhere on the forum that there's a pop lander CTR range?
So we can gauge if our landers are doing well
Currently I'm running traffic for some geos but I'm not sure if what the CTR range is, to be considered doing -ok-
Tried doing some searching on the forum but wasnt really able to find the availability of such a thread/guide
..OR..
is there some kind of method that you guys use to get a rough idea of CTR?
Example: rip the best performing off adplexity and run some traffic to gauge, etc
Hey man,
I love this question 
Your CTR will depend on many factors and if I say you for example that 35% on vertical x is good CTR and then someone else come in and say that he has 50% on the same thing.
CTR can be fairly controlled by your landing page flow (if its just simple CTA to click on or the visitor has to go through several quiz questions) and also by the scripts you use (if you force them to go to offer when tapping on back button, your CTR will raise).
It also depend from traffic source to traffic source and % of bots that the source has on it.
For example I checked a sweep campaign I'm running: one 1 source it has around 72% CTR and on another its 60% (btw these numbers are quite high, but I've got several scripts there that are raising it a bit)
By the way I actually yesterday posted an article about low, high and best CTR to have, you can take a look at http://erikgyepes.com/ctr/.
Erik
Thanks Erikgyepes for the answer!
I've read your article, and also other articles on your blog - great content, I must say
Thanks!
Hey "Aloe",
thanks man!
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