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Carrier Parameter vs IP targeting List - ZeroPark (11)

02-21-2017 03:34 PM #1 sharingan_eyes (AMC Alumnus)
Carrier Parameter vs IP targeting List - ZeroPark

In the example of a mobile pin submit, is it possible to upload an IP targeting list on zeropark, or is the only option to filter traffic by carrier?

Thanks

02-21-2017 10:14 PM #2 vortex (Senior Moderator)

Quote Originally Posted by sharingan_eyes View Post
In the example of a mobile pin submit, is it possible to upload an IP targeting list on zeropark, or is the only option to filter traffic by carrier?

Thanks
AFAIK zeropark doesn't currently allow targeting by IPs. If that ever changes please let me know - I'll be the first to test it out!



Amy

02-21-2017 11:05 PM #3 jessejames (Member)
Carrier Parameter vs IP targeting List - ZeroPark

Where do you get the IP ranges from? Why would you go by those vs. carrier?

02-22-2017 06:22 AM #4 erikgyepes (Moderator)

In the example of a mobile pin submit, is it possible to upload an IP targeting list on zeropark, or is the only option to filter traffic by carrier?
ZeroPark has only possibility to block IPs and IP ranges and as far as I know it's limited to 1000 records.

You cannot though target by IP or IP range.

What you can do is filter it on your side in your tracker, but then anyway you already paying for that traffic, so you need to resell it effectively.


Where do you get the IP ranges from? Why would you go by those vs. carrier?
This is an advanced technique.

You need a geo IP database for that and be able to effectively search in it (the best is to build your own small app on top of that)

Advantage is that you can have then better and laser targeting as others, sometimes even traffic sources doesn't have the latest IP database, so you are missing out on traffic if the IPs changed.

And believe me, they change every month a lot (change is around 15% monthly worldwide).

Another reason/advantage - some sources doesn't have carrier targeting, but they have IP range targeting.

If you know those ranges, you can make your own carrier targeting ;-)

Erik

02-22-2017 06:10 PM #5 vortex (Senior Moderator)

Quote Originally Posted by jessejames View Post
Where do you get the IP ranges from? Why would you go by those vs. carrier?
^ What Erik said. Plus you can cut IP ranges that don't perform well or well-enough, just like you would cut placements.

See the "Target by IP List" section in this post for more details:

https://stmforum.com/forum/showthrea...re-Experienced



Amy

02-24-2017 01:33 AM #6 sharingan_eyes (AMC Alumnus)

I actually have a follow up question to this.

If you are given a wifi IP list by a mobile offer that also restricts by carrier, would you filter for both the carrier and the IP list when setting up a campaign (on for example popads)?

02-24-2017 06:16 PM #7 vortex (Senior Moderator)

Quote Originally Posted by sharingan_eyes View Post
I actually have a follow up question to this.

If you are given a wifi IP list by a mobile offer that also restricts by carrier, would you filter for both the carrier and the IP list when setting up a campaign (on for example popads)?
You mean how would you do it if you want to target wifi IPs and carrier IPs in separate camps?

I have no idea, because I only target by IP ranges when running carrier traffic. Could you please start a new thread with this question to see if anyone else has the answer?


Amy

02-24-2017 06:19 PM #8 vortex (Senior Moderator)

Here's an example of the big difference in results between targeting by IP ranges and targeting by carrier name:



It should be obvious that the first camp is targeting IP ranges and the second camp is targeting by carrier name. All other settings are the same.

Of course not every case will show such a drastic difference, but hopefully this has encouraged you to experiment with IP range targeting.



Amy

02-26-2017 04:00 AM #9 sharingan_eyes (AMC Alumnus)

Quote Originally Posted by vortex View Post
Here's an example of the big difference in results between targeting by IP ranges and targeting by carrier name:



It should be obvious that the first camp is targeting IP ranges and the second camp is targeting by carrier name. All other settings are the same.

Of course not every case will show such a drastic difference, but hopefully this has encouraged you to experiment with IP range targeting.



Amy
I think there is something fundamental about this that I'm not sure about. If an offer is restricted to Wifi and specific carriers, then if user is connected to wifi, does the carrier restriction go out the window?

02-27-2017 03:06 PM #10 vortex (Senior Moderator)

Quote Originally Posted by sharingan_eyes View Post
I think there is something fundamental about this that I'm not sure about. If an offer is restricted to Wifi and specific carriers, then if user is connected to wifi, does the carrier restriction go out the window?
I would assume so!

That's been my assumption anyways. If it's wrong, somebody please let me know!

TBH I've been running carrier traffic almost exclusively for a long while now, so don't really know/remember what wifi requirements are like for offers.



Amy

03-16-2017 12:36 PM #11 roykoda (Member)

Quote Originally Posted by vortex View Post
Here's an example of the big difference in results between targeting by IP ranges and targeting by carrier name:



It should be obvious that the first camp is targeting IP ranges and the second camp is targeting by carrier name. All other settings are the same.

Of course not every case will show such a drastic difference, but hopefully this has encouraged you to experiment with IP range targeting.



Amy
Hi Vortex,

I did a carrier targetting in my recent campaign and noticed that I have about 25% of traffic that is wi-fi. In fact my traffic source did not have a list of carriers properly mapped. They told me to target with IP. Where can I find a list of IP ranges for my specific carrier?


Edit: found it. Thanks

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