How important do you find ad scent is? How much do revisions help conversio (2)
How important do you find ad scent is? How much do revisions help conversio
What I mean by this is how congruent do your ad pictures -> ad headline -> lander headline -> lander story need to be perfectly in line to maximize conversions?
I've been seeing a ton of flows on native spy that don't necessarily make sense, but they arent awful. IE. the ad picture could be a young girl and the headline reads (Trick to remove wrinkles in 90 seconds!) and the lander headline reads, 70 year old grandmother discovers how to remove your wrinkles in 14 days for $5!
This is a bit of a vague question but how have you guys seen revising flows like this boosts your conversion rates?
Hey man,
Nice deconstruction!
Reminds me banners on adult sites with sexy blonde girl where after click on lander there is a red hair BBW and finally the offer is a dating site for lesbians (or something like that, hahaha)
However...
The main thing with all native is that most of the time it's all clickbait related.
They are trying to get the best CTR to lower their CPC.
So they bait.
And some of that actually will stick (in this case it doesn't matter much, as the main theme is still to remove the wrinkles, whether its young or old lady displayed on the picture)
But then you have to stop for a while and rethink if its making sense for you:
If you want more of cheaper clicks..
OR
Less but more targeted clicks.
Your job is to figure out the balance that will put money in your bank account.
Answer?
Test both and see which makes you more money 
Erik
Home > Technical & Creative Skills >