Hi All,
Please can you share what factors you've noticed allows a high QS score? H1 tags? Title? Description? What else?
This is an interesting article: http://searchengineland.com/reverse-...factors-244192
Thanks
I believe Google are re-using a lot of the algo from onpage SEO -- I recently discussed this in a SEO group. A good "high quality" lander/site would be the same in Adwords or organic ranks, or at least a lot of overlap.
Onpage SEO is all about relevance, using related keywords, keywords/related terms in key placements such as title, h tags, in text etc. I obviously haven't reverse engineered this on a large scale. But onpage SEO seems way more documented in blogs and forums than QS.
I take is your are asking about QS landing page factors only from the examples you provided.
Yes those are key factors. The others are usability, bounce rate (engaging the customer), mobile friendly. You may notice initially you might get a below average LP for the QS but if you have a relevant LP over time that will fluctuate and can eventually bump to Above Average. The LP QS score is the metric I focus the least on. For me it's really all about above average CTR. You get that right and you will get a decent overall QS score.
LP QS Doesnt depend on Bounce Rate in case you have an LP your bounce rate would be 90% for example, but you still could have 10/10.
CTR - above then your competitors on same niche and keyword + Historical CTR of your campaign
AD - Keywords inside Headline 1 or Headline 2 + If you can add keyword phrase into description as well - that woul increase ad relevance. Also your ad should be relevant to the landing page.
LP - H1, Description, Usability, Page Download Speed, and some basic SEO thing (Easy acces to Company contacts and stuf like that)