Hey guys,
Just wanted to share a local story here which can give you some food for thought.
The story is about an Israel leading broadcasting network (Reshet) that used an ad to promote it's TV show (The Amazing Race) in a television pop-up ad that mimic a television infrastructure company (HOT) TV guide on a different popular television show (Clbotk).
For example, lets say you watch a show on your TV, and then suddenly you see a small ad on it that exactly mimics your Tivo Menu and informs you when 'The Amazing Race' is gonna show. (the picture is like when you are scanning for a show to watch)
Also this broadcasting network didn't update this infrastructure company that it is going to use this kind of promotion.
The infrastructure company says this is a misuse and unauthorized use of HOT material.
The full (Google translated) news story can be found:
http://translate.google.com/translat...8940%2C00.html
I think 2 main issues can be derived:
1. "Morality", and an example of how the offline world mimics the online world. Just like vice-verse that farticles are based up on newspaper advertorials.
2. The cool creativity about it. Put an ad on a prime-time TV show (Clbotk), which fits your own show demographic (The Amazing Race), and maybe somehow sub-contently make them think like they are considering viewing this show?
The company says this is a a one time creative and informative wink for audiences who want to know about the launch of 'The Amazing Race'.
Cheers,
yeen
nice share. thanks
nice find. i wonder how long it will be until there is no trust from consumers about anything lol.