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Is blocking Bad ISPs good enough to eliminate Bot traffic ? (7)

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Hey guys ,

Bots still makes me crazy , tho i have made a big list of bot ISPs from my campaigns and started blocking them all , my bot traffic % Got down from 45% to 21% after doing that , My bot filters still says that i am getting bad clicks from ISPs like :

Comcast Cable Communications inc.,
Time Warner Cable Internet Llc ,
Bright House Networks Llc

PS: I am using Fraudbuster for bot detection !

So , i know i eliminated a big part from that shit traffic , my main goal is to get clean traffic as much as possible disregarding the conversions ..

So need to know how to get rid of these 21% which still eats a big part of my budget ?

Thanks in advance !

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Hey,

If you can prove they are bots, you have a decent chance of getting a refund. It's hard to bring such proof though.

As for your actual number, 21% is well within normal ranges for pop traffic; if you want to go lower, you have to bring up some proof to the traffic source so they can block those visitors.

That said, don't focus too much on it; you are reaching the point of diminishing returns. I'd rather have a placement with 50% bots and 100% ROI than no bots and 10% ROI.

Cheers,
Manu.

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Depends on how you are blocking the bots : with sources where you can block certain IP ranges for example, it makes sense to block as much of known bot-ranges/ISPs as possible.

But in case you block on a placement level - i.e. blocking all placements that have above certain % of BOTs - it's not recommended to be obsessed with getting legit traffic only. It's as Manu said, many placements can be profitable even thou there is a lot of bots on them, you don't want to block those.

21% sounds like a very good number to me, so I wouldn't be too worried about it too.

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Yes , I can prove they are bots since i redirect the bot traffic to another campaign on Voluum and i can export that report for sure ,

and yes i wanna go lower than 21% , the bad thing is that fraudbuster still says that some landline companies sends bot but actually thats not a problem for me , i still send them to the same page and got 1 more filter there so i dont care ,

And for rather having a placements with 50% bots and 100% ROI , i actually don't block placements , i try to block IPs and ISPs that are marked as bots so that eliminates the shit part of traffic out of it and i still get ROI

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I don't block placements , except placements that got over 85% bots and alot of traffic .. I got 10k placements that did over 80% bot traffic but i only block the high traffic volume placements on that list .

SO , I Still need to know , is it possible to get bot traffic from land line ISPs like Comcast Cable Communications inc.,
Time Warner Cable Internet Llc ,
Bright House Networks Llc

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Many bots use dynamic IPs, and change their ISP too.

Someone detecting them as bots is not proof for the traffic source that they actually are bots. I already tried that; they will, for good reason, trust their security department before an affiliate making such claims. Keep that in mind!

Your intent is to block bots at the traffic source level to not pay for them and not add surcharges to your services, like Fraudbuster and tracker, right?

If you want to pursue this more, you have to explain why your solution of detecting bots is more reliable than the one the traffic source uses. Then you need the traffic source to believe you, refund you and/or block it in the future. How much will your ROI increase, or costs decrease if you convince them to do this?

That's why I said, in my view, this is the point where your time is better spent somewhere else instead. You are asking to change the policy of at least one traffic source, and you probably have to do this with each traffic source you work with. It's a losing battle, because they also know it's a bad time investment at some point.

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I've probably purchased over 80 million pops last year from over 30 different ad networks. I've learned a few things for desktop pops...

> If the ad network offers ISP targeting, use that to target the top cable providers. I've seen a massive reduction in bot % by doing this

> If the ad network offers IP range targeting, that is far better than ISP targeting. Gather a list of all the cable providers IP ranges and target those. This also makes a massive reduction in bot traffic. If your still getting bots, find that IP range and remove it from your targeting and if your still getting a ton of bots, that ad network is not properly using your IP targeting

> I've seen 500% ROI on a zone that has 60% bot rate and 10% ROI on a zone that has 5% bot rate so as others have suggested, high bot rate does NOT mean the zone is crap. My rule of thumb is I need to spend at least $10 per zone before I blacklist it (Most ad networks have 5,000 - 20,000 zones). Dont spend $4 on a zone and say its crap.

> I've seen MANY times where I spend say $8 on a zone, its all crap and Im tempted to blacklist but I dont (or forget) then suddenly my ROI goes from -100% to say 90% so this furthers my above statement, dont blacklist a zone after only spending $2 on it.

> Bots are a fact of life, like it or hate it, your gonna get it, 99.9999999% of the time its still there despite all your efforts.


Biggest mistake I see in the PPV world is people thinking $20 in ad spend will find them the best zones to make $100,000. Sometimes I've spent $10,000 - $30,000 to find the zones that make $100,000/mo. You have to give each zone a fair chance in ad spend to determine if its crap or not. Yes if your on a limited budget this is hard to do but its how you do it the RIGHT way to earn those 7 figure income years. Takes money to make money. You have to fail 50 times before you win. Most people that say AM sucks have spent $500 thinking thats enough to make them rich, then when it doesnt pan out, they say AM sucks.... no sorry, YOU suck.

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