Facebook scaling help! (7)
Hi everyone, im running gaming app install on facebook and i would like to seek some advice on scaling a profitable adset. I usually test 1 ads in 1 adset so that facebook wont be bias and dilute my ads reach out, however the downside is that it is very costly.
Secondly, once i found a potential adset, i would increase the budget. i usually test 10 dollars, and i will increase it to 20 - > 40 -> 80. However, once it start reaching the 80 dollars per day budget, my adset performance drop drastically.
from +30%ROI to -60%ROI. im shocked to see this results.
Question i would like to seek from you guys.
1. How many ads do you guys test per adset ?
2. How quickly do you start to scale your profitable adset ? within a day ? Or do you guys let it run a few more days to let facebook pixel help you optimized first?
3. I have relevancy score of 2 but that adset has the most installs , what does that mean ?
Cheers guys and i thank you all in advance if you would be happy to help a guy in need to slay facebook.
How fast r u doubling budgets
About 2-3 days after i see a potential adset. Thanks for the reply
First, been looking into FB for only 2 weeks or so. I am no expert. Could the reason be that since you are using only 1 ad.. your audience eventually sees the same ad too much.. and as you keep scaling, you eventually burnout after a certain total ad spend reaches each time. Obviously you use the same targeting on diff camps so maybe the reason is that a pattern exists in your camp life cycle?
1. How many ads do you guys test per adset ?
- 1 ad per adset
2. How quickly do you start to scale your profitable adset ? within a day ? Or do you guys let it run a few more days to let facebook pixel help you optimized first?
- Within 12 hours.
3. I have relevancy score of 2 but that adset has the most installs , what does that mean ?
-It means the audience is not that relevant, the higher the score is, the more relevant audience you targeted.
Originally Posted by zenith
In my experience, sometimes increasing the budget just wont be as effective. I've tried increasing budget and the performance fails, when you use a smaller budget i get the best results always, but it's about finding the sweet spot. You just have to find what budget gives you the maximum ROI and then think about creating another campaign or adset. When you increase your budget too much Facebook feels the need to dump all that money by the end of the day and could end up hurting you.
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