For some reason I cannot get my LP CTR above 15-17% on these spots.
Im thinking maybe there are just a lot of misclicks for these ad spots?
Being that it is up by the navigation and people have fat fingers or something lol
I feel like my banner ad x LP connects pretty well, so Im guessing this is likely the issue.
This would be for Tier 1 GEO on a major tube site.
Curious to your experiences!
Edit: Actually I think maybe it could be my angle. Perhaps it's not that great lol
LP CTRs on mobile are generally lower, 20% is actually pretty good (especially with TIER1) and you're very close to that. Good angle or a better female can improve this, but don't expect to see the same CTRs as with banners.
Try to focus on improving the LPs in terms of CVR, that's a more important factor.