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Looking to further monetize native arb site with offers. Looking for the offers (8)

02-14-2017 05:07 AM #1 chitown (Member)
Looking to further monetize native arb site with offers. Looking for the offers

I have a native arb site I am trying to further monetize with relevant NATIVE offers. European GEOS, audience is mostly 18-40yr male, mostly mobile.

Looking for someone with experience running offers in this vertical to do a revshare with.

PM me.

Scott

02-14-2017 08:36 AM #2 ActiveRevenue (Member)

Hey Scott,
Can you share with me your domain?
Thanks

02-14-2017 02:18 PM #3 matuloo (Legendary Moderator)

The problem with using affiliate offers to monetize sites like yours, is the mix of traffic they receive. You need to manage funnels in multiple GEOs, work with dozens of offers, optimize all the time ... that's why site owners actually use traffic networks in the first place. They focus on getting the traffic and the networks bring the buyers.

To properly utilize your traffic, you would need an adserver and a load of offers - you can try to do a deal with someone who will be able to optimize your traffic, but unless you have large volumes, it will be complicated.

The best thing you could do is try to monetize the best GEOs yourself and sell the other ones to the traffic networks. This would still require some kind of an adserver or at least a script that will be able to rotate ads based on GEOs.

02-15-2017 05:31 AM #4 chitown (Member)

Matuloo, the native widgets don't pay very well. So I think it would be pretty easy to out perform the widgets, especially if using the best placements. Have you tried this before? I believe you, but in my head it seems more profitable.

02-15-2017 10:16 AM #5 matuloo (Legendary Moderator)

Quote Originally Posted by chitown View Post
Matuloo, the native widgets don't pay very well. So I think it would be pretty easy to out perform the widgets, especially if using the best placements. Have you tried this before? I believe you, but in my head it seems more profitable.
I understand what you mean, so let me explain it in a bit more detailed way. I've been running plenty of sites in the past, part of them was monetized with affiliate offers, the rest used various traffic/advertising networks to generate revenue.

There are basically 2 types of sites (to really put it in a simple way) -

1. Genuine/valuable sites with organic traffic
2. Sites produced just to grow traffic by trading/feeding - mostly using some variation of the arbitrage model

The first type has higher quality traffic, large part of it comes from search engines, returning visitors ... these visitors have higher value and they are basically the dream of every media buyer.
The second type is built around recycled content usually, fed with cheap traffic just to get the trading going. Selling native widgets on that site and using the $ generated to buy more cheap traffic from other sources is feeding too. These sites are the nightmare of a mediabuyer, we usually block these placements.

If you were the owner of a type 1 site, you could actually make more money by promoting affiliate offers directly, especially in certain niches and in case large % of the traffic comes from a limited amount of GEOs.

However, in case of type 2 sites (and this is what I believe your site is) the traffic usually doesn't convert and promoting affiliate offers will generate less revenue than by selling the widgets directly. The reason is that there are always new buyers testing native and they will buy from you, before they decide to block the widgets as non-converting.

On top of that - your traffic is most likely from several GEOs - can you optimize all of them? Do you have offers for all of them? Some of the buyers use aggressive offers and cloaked LPs, so they can affrod to pay higher CPCs, can you beat them?

When trying to optimize all of your traffic on your own, you are basically trying to do the same as multiple mediabuyers who are even competing against each other. I know that there is still the margin of the native network, but still, with poor quality traffic coming from a ton of GEOs, it's often better to leave it up to a network to get you buyers.

02-17-2017 03:14 PM #6 chitown (Member)

Great explanation, I'll stick with the native widgets for now. In your experience which widgets have the highest eCPMs?

02-18-2017 10:51 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by chitown View Post
Great explanation, I'll stick with the native widgets for now. In your experience which widgets have the highest eCPMs?
It's about finding the right balance between making the ads look like part of the site and still delivering solid quality clicks. The best performing widgets are usually placed around navigation buttons, and the content itself. How many adspots they should have depends on the layout of your site. Do not turn your site into an AD-farm

01-18-2019 01:08 AM #8 Wallsie (Member)

Guys,

I am building a widescale ecom site from a model that had good traction in the past (6% order rate), so it wasn't an empty content site.

I have run some numbers based on typical page views in the space, ads served per page view (think Amazons ad density above the fold, so definitely not an ad farm and Ezoic helps optimise here, they say) and more. My plan was to do arbitrage on this site to pay for initial scale to try to generate an arb profit from cheap traffic sources (pops, PPV, redirects, some big subreddits) because the site has wide appeal and a compelling offer.

My question is if the engagement level is high, can this still work? Has anyone used Ezoic for this type of placement optimisation and where would I find someone with experience in optimising the ad revenue side of this type of arb play? What would their skill set be?

Hope you can help.

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