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Your FB LLA is worth much more now.... (9)

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So, you pushing your own e-commerce product and have a database full of customers. OR you are pushing casino offers via FB and you received a LLA from Casino X.

You uploaded the database, created a similar target group (between 1% and 10%, doesn't matter) and your potential audience in Geo X shows a nice 1.5 million people.

BUT there is a slight problem, you need new angles / idea's / ads to attract that audience very specific! Where do you get your idea's from....
Exactly, start playing with the variables FB is offering you!!!

For example;
- start playing with age; if I select only 45 + you see the potential audience is decreasing from 1.5 million to, let's say, 800.000
- start playing with interest; I add interest "Britney Spears" and I see my audience decreasing from 800.000 to, let's say, 100.000

So now I got a potential casino audience of 45+ who are most likely interested in Britney Spears. Here ya got a new way of segmentation within the LLA audience, resulting in a marvelous Britney-Spears-is-addicted-to-Casino-X angle.

Besides that you are able to get to know your audience way and way better! Especially for e-commerce people this could be very interesting on the long term.

Imagine what niches/angles you can create to increase ROI big time. Go go go!

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I actually never thought of this and find it pretty great.

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Even if people here have a database and don't want to advertise on FB at all, but want to know their customers better, this is a very interesting free method to enrich your database with so much information!

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Now that is the out of the box thinking that makes this forum great!

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Indeed! Thanks for posting stickupkid

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great idea

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Holy shit that's a great idea man

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stickupkid awesome idea, thank you for the post

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Brilliant!

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