So, you pushing your own e-commerce product and have a database full of customers. OR you are pushing casino offers via FB and you received a LLA from Casino X.
You uploaded the database, created a similar target group (between 1% and 10%, doesn't matter) and your potential audience in Geo X shows a nice 1.5 million people.
BUT there is a slight problem, you need new angles / idea's / ads to attract that audience very specific! Where do you get your idea's from....
Exactly, start playing with the variables FB is offering you!!!
For example;
- start playing with age; if I select only 45 + you see the potential audience is decreasing from 1.5 million to, let's say, 800.000
- start playing with interest; I add interest "Britney Spears" and I see my audience decreasing from 800.000 to, let's say, 100.000
So now I got a potential casino audience of 45+ who are most likely interested in Britney Spears. Here ya got a new way of segmentation within the LLA audience, resulting in a marvelous Britney-Spears-is-addicted-to-Casino-X angle.
Besides that you are able to get to know your audience way and way better! Especially for e-commerce people this could be very interesting on the long term.
Imagine what niches/angles you can create to increase ROI big time. Go go go!
I actually never thought of this and find it pretty great.
Now that is the out of the box thinking that makes this forum great!
Indeed! Thanks for posting stickupkid 
great idea
Holy shit that's a great idea man
stickupkid awesome idea, thank you for the post
Brilliant!