Understanding - Audience Insights (3)
Hi guys,
Getting back on FB after a while....
I did my due diligence, this is amazing btw : Zeno's Entry-level Guide to FB
But, I feel I miss something with the powerful facebook 'Audience insights' tool.
Can someone recommend a good read on this, for example on the 'Activity' tab, you got some info like that :
Median Number of Ads Clicked
Selected Audience VS People on Facebook
How to really interpret those results, beside the obvious, the higher number the better.
Thanx
Hello
Let me help you a little bit. Here is the manual which may be very useful for you.
Thanx, some good infos here. but still something is not right.
on this image, the top is Ads Clicked is France, Bottom is Italy. the Grey portion is supposed to represents 'People on facebook' and the blue portion 'Seleted Audience' so it should not be equal.
Maybe this is obvious, but the text should be 'People on Facebook in your selected Geo' vs 'Your More Granular Selected Audience'.
So at first, with only country selected, gray part and blue part is equal, ok. Then as you add more parameters you starting to see some usefull difference.
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