Creative Approval Time (3)
Guys what is the average wait time for getting creatives approved?
I just spent a day making 2 new campaigns and after submitting them to the AN, its taken them over 48 hours to get back to me and say they have been sent to the advertiser for approval. Now if the advertiser also takes 48 hours then I've been waiting 4 days just to get creatives approved 
I'm worried now that after I send the first bit of traffic to the offers, I decide I need to make some tweaks to my LP/Banners, I then have to go through a 4 day waiting process to get them approved. Is this normal?
I've been working with a couple of other networks over the past 2 weeks and at most, I've had to wait less than 24 hours to get my creatives approved.
If I do I have to wait a total of 4 days for each approval, should I just not bother with this network?
Ouch, that's rather lengthy.
I've occasionally had offers that converted really well which required long approval times, so it's not worth giving up on them completely. But don't let yourself get stalled by their approval times - test other stuff with other offers/networks in the meantime!
If the network takes forever to get back to you about everything, that's not a good sign, and it may be worth prioritising other networks.
It really depends.
Time difference between you and the AN can effect things. Same as time difference between the AN and the advertiser.
There are also holidays to take into consideration, weekends...
Some offers may not require an approval from the advertiser so that can help make things move more quickly as well.
What I believe is important is to get feedback from the AN that once you send them creatives for approval - they are taking care of it. A simple "on it" from the AM can help as you know they are not wasting time and your creatives are being reviewed.
And as Caurmen said, dont let that discourage you. I know you are all eager to test your creatives but its important to do things right.
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