Hi,
When using Adwords - is there a different optimisation system we follow for PPcall?
For instance, with PPV, I use 2 x CPA per target to test that target for conversions, then optimise thereafter. Is this differenet for PPcall using Adwords?
Please can you tell me your optimisation techniques. How long do you gather data before optimising etc?
Thank you.
Should be the same. Just realize that call only ads have limited distribution. If you see success there, you'll need an expanded ad to 2x+ your traffic (and hopefully, if done well, your conversions)
Only spending 2x your CPA doesn't seem like enough data to optimize with. I would say 5-10x your payout at least unless your are testing a really tight set of keywords.