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Is it a good idea to mass test sweepstack offers on pop traffic, by direct linking? (4)

02-07-2017 02:03 AM #1 dollar (Senior Member)
Is it a good idea to mass test sweepstack offers on pop traffic, by direct linking?

Hi,

Here is my plan:
1: grab as much sweepstack offers as I can. In a same geo.
2: start a new campaign in Voluum, direct linking to these offers in this campaign. separate the traffic by payout of the offer.
example:
offer1: payout $2.5
offer2: payout $3
offer3: payout $2
offer4: payout $2.5

So I will send 25% traffic to offer1, 30% to offer2, 20% to offer3 and 25% traffic to offer4. My daily budget will be 3th of the sum of payouts of these 4 offers, it will be: (2.5 + 3 + 2 + 2.5) * 3 = $30

My purpose is find the best converting offer. Without lander. So I can test much faster.

My question is:
is this a good idea? If I skip the lander, is the result still trustful?

02-07-2017 02:30 AM #2 erikgyepes (Moderator)

You will probably get some conversions, but in overall the result may be very poor.

I would put int that extra hour or two to add 2 or 3 landers and raise a budget.

You will have to introduce them a later point anyway, so not sure if your testing would be faster.

Mostly just in different order

02-07-2017 03:51 PM #3 fap911 (Member)

Quote Originally Posted by erikgyepes View Post
You will probably get some conversions, but in overall the result may be very poor.

I would put int that extra hour or two to add 2 or 3 landers and raise a budget.

You will have to introduce them a later point anyway, so not sure if your testing would be faster.

Mostly just in different order
Would you say if they were lower paying offers then skipping the landing page would work better? Or is it really based on the offer itself and whether the direct-link page does a good enough job of selling the offer?

02-08-2017 04:17 AM #4 erikgyepes (Moderator)

Most of mobile offers (especially subscriptions) doesn't do good job in selling you the offer (just my opinion).

What instead makes more sense is the flow of the offer:

Imagine an offer pops on your phone and you need to fill in your number, then wait for SMS and reply to it.

Then there is another offer that pops on you and all you have to do is to click to download some funny video or game.

In which case its more likely for user (who is not prepared to see the offer with an LP) to convert?

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