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Huge click loss (nearly 60% loss) (12)

02-06-2017 11:17 AM #1 erikgyepes (Moderator)

60% average clickloss is quite high.

There could be this kind of clickloss from some of the placements, but if its average its too much.

Would you mind to mention what traffic source and geo is it and also what is your setup? (direct linking/LP and where do you host it?)

It might give us some more insights.

02-06-2017 11:49 AM #2 jelz03 (Member)

@erikgyepes

Traffic source: Popads
Geos: Paraguay Voluum: 1,124 clicks Network: 480
Ecuador Voluum:445 Network: 188
Spain Voluum: 318 Network: 84

Setup: LPs hosted on Amazon AWS CDN

Indeed, it seems really high!

02-06-2017 01:54 PM #3 danielt (Member)

Are you sure there aren't any Voluum rules that prevent that? Also, the above should be the other way around, no? Network: 1124 -> Voluum 480

02-06-2017 02:38 PM #4 osmiumman (Member)

Maybe the network only counts unique clicks?

02-06-2017 03:41 PM #5 erikgyepes (Moderator)

Yes this is very high.

I would expect it in 3-tier countries, but not in tier-1-2, they usually have much less clickloss.

Check again your complete flow yourself.


If nothing else try to contact their support.

02-06-2017 04:15 PM #6 cbrughmans (Member)

60% clickloss is insanely massive and unacceptable. The normal clickloss is somewhere between 5 and 10 percent.
I'd pause the campaigns and make sure that tracking is working well before launching again. You can't run any campaign in a succesful way with such big clickloss anyways.

02-06-2017 07:35 PM #7 matuloo (Legendary Moderator)

The very high amount of clicks for some of those IPs are most likely causing this. I would guess that the network only counts 1 visit per IP, so if some of the IPs generate as much as 20 clicks ... there's the loss.

These clicks are most likely some bots, try to analyze your data by placements, there will be some that generate way more clicks than visits they sent - these should be the ones sending these bots - you might want to cut them.

02-07-2017 02:08 AM #8 erikgyepes (Moderator)

Also check the CTR from those placements.

The best thing you can do is to match the data from your tracker and traffic source.

Consolidate them in Excel and see what is the real clickloss per placement.

Then you can cut all those that are doing the worst.

02-07-2017 07:21 AM #9 miss_bridge (Member)

That's a lot (too much). Definitely find which placements are giving you the worst issues and cancel them.

02-08-2017 09:12 AM #10 jelz03 (Member)

Quote Originally Posted by matuloo View Post
The very high amount of clicks for some of those IPs are most likely causing this. I would guess that the network only counts 1 visit per IP, so if some of the IPs generate as much as 20 clicks ... there's the loss.

These clicks are most likely some bots, try to analyze your data by placements, there will be some that generate way more clicks than visits they sent - these should be the ones sending these bots - you might want to cut them.
What's a good benchmark in terms of CTR % to cut a placement? More than 100% after more than 50 pops?

02-08-2017 11:15 AM #11 caurmen (Administrator)

May be worth doing this, too: https://stmforum.com/forum/showthrea...n-Any-Campaign

Also, worth having a look at your carrier data from your tracker. Anything you don't recognise, Google and find out if it's a genuine carrier or a server hosting company. If it's a hosting company, track it back to the placement - that's a bot.

02-08-2017 12:09 PM #12 blueflag (Member)

Even 20% like you mentioned would be too much... Everything that is over 10% makes us alerted. I also would say that the Network counts only unique. We counted also only the uniques until last year and had the same discussion with some affiliates. Good luck fixing it.

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