Hello
This is my first thread here, i learn a lot from that place, so i will do my best to share with you guys some valuable information...
Bellow are two videos contain the right approach to sell things for strangers (new customers):
1- Joe Ades, the Union Square vegetable peeler salesman (He made more than 1 M$ selling peelers)
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2- I don't know his name, but he said a very strong information about selling, after 3:51
Finally, i hope that some of the experts here, broke this videos into bullet points, as that we can use them as a strategy while we try to market different offers.
*Sorry for my bad english.
*Feel free to edit or delete this post, if it not fit the Forum.
Miharbi
Joes Ades was a legend. May he rest in peace.
2 Lessons of Success learned:
1. Focus on one product (in our case, one vertical)
2. Don't jump around from traffic source to traffic source (he stayed at the same corner for years)
Lol @iAmAttila you are absolutely right, stick with one converting offer, and one traffic source in one vertical, until you make it.
I also like:
1- The way of calling (new customers) to see their products, looks exactly as using "ads" for present the offer, the call should be friendly, make the new customer feels like he will get something, in other words, he will lose something if he didn't check what behind this ads,.
2- Put the product in action, while Throw some solid features of it, as: it don't need to be sharpened, last forever, not Chinese, organic no panic .... (this looks like LPs, angle ...)
3- Create some scarcity and testimonials as: "you won't found it in stores", "i sell this things for years, which mean they works" ...
4- Call to action: by taking out his wallet, and said the price $5.
5- Benefits from the people that already decide to buy, and scale his offer to (get 5 for $20 and have one for free), and in same time gives a reason for why you need 6 Peelers (Best gift for friends, if the main one broke, you don't need to search in stores...)
That's all for now
Miharbi