Hey all,
I have the following funnel set in place:
Facebook Ads (free eBook download) -> Landing Page -> Optin -> Autoresponder
I have excellent cost for leads, and the opening rate for the first email (ebook delivery) is about 50%. The issue is that the follow-up series are not open, and people don't click the affiliate links.
For sure my copy sucks, do you have resources on how to make a good autoresponder series? or any service provider that knows how to do this properly?
Thanks for helping!
Hi
Open rate have relation with lot of factors, as:
*Relevant
*Headline
*Deliver time
*Quality of your emails
and so on...
For a better email series, hire a writers from "written services", or freelancers in Odesk, fiverr... or use "FaceBook ads" for found college writers that have interest in your niche.
Other recommendation:
*Collect only emails of people that are interesting in your niche.
*Avoid freebie suckers (just want to get free things) because they will never buy, they only take the ebook then leave for ever, so target people in developed countries as USA, Germany, UK, ... because this people have enough money in their countries, and they buy often from internet.
*Make the bribe simple, and easy to read, as a checklist that take only 5 min from someone to read (huge ebooks end up in hard driver, and will never be opened).
*Send the Bribe in the "first email" (don't put it in the thank-you page, keep it simple, and make all things happen in email) and mention that you will send more valuable emails, that solve x problem, also mention that you send "paid offers" from time to time (only good one) for cover the cost of your site/list...
*Use a memorable name, for you can stand from all other emails that someone receive each day.
*Quality is the key, because it make people loves you, and waiting for your next emails, also trust your recommendation which mean they buy if you recommend any product.
Good luck
Thank you.