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Does this campaign have potential? (16)

02-01-2017 07:11 PM #1 carolynnn (Member)
Does this campaign have potential?

Hey guys!

Was just thinking if I can make this campaign work or not. Let me know your thoughts!

Tools
Tracking: Voluum
Landers: Adplexity
Traffic Source: Propeller Ads - pop traffic
Networks: ClickDealer, Yep Ads, Mpire
Vertical: Sweepstakes
Country: Austria
Daily Budget: $10
CPM: $5
Total spent so far: $92

I ended up pausing this but decided to unpause and see what happens.

Here are my stats:

Austria Campaign: ROI -68.80%

Offer 1 - 6k visits - 188 clicks (CTR 2.87%) - 7 conversions - ROI -50.73%
Offer 2 - 6k visits - 163 clicks (CTR 2.53%) - 2 conversions - ROI -82.59%
Offer 3 - 6k visits - 188 clicks (CTR 2.92%) - 2 conversions - ROI -90.29%

Lander 1 - 5 converions
Lander 2- 1 conversion
Lander 3- 2 conversions
Lander 4- 0 conversions

So my mistake was I took offer 1 and lander 1 and I created a new campaign with the good placements. I know it was stupid because I didn't have enough placements. So now I have my original campaign with just few placement blacklisted with offer 1 and lander 1.

Any suggestions on what to do next?

Thank you!!!
Carolyn

02-01-2017 09:33 PM #2 freddyfortunes (Member)

I would keep running to get some more data, really $92 isn't really enough to justify if you have a winning campaign or not. It does look like landing Page 1 is doing very well though.

02-01-2017 09:59 PM #3 f3rnok (Member)

Are you doing this RON, or have you done further targeting?

02-01-2017 10:17 PM #4 carolynnn (Member)

Quote Originally Posted by freddyfortunes View Post
I would keep running to get some more data, really $92 isn't really enough to justify if you have a winning campaign or not. It does look like landing Page 1 is doing very well though.
Thanks for the feedback! I will continue to run longer an maybe increase my daily budget.

02-01-2017 10:18 PM #5 carolynnn (Member)

Quote Originally Posted by f3rnok View Post
Are you doing this RON, or have you done further targeting?
Yes I am running RON, haven't found enough targets yet.

02-01-2017 11:03 PM #6 f3rnok (Member)

Yes I am running RON, haven't found enough targets yet.
Then it might be beneficial to run some bot tests and build a blacklist. Afaik PopAds has quite a bit of bot traffic.

More info: http://stmforum.com/forum/showthread...n-Any-Campaign

02-01-2017 11:33 PM #7 carolynnn (Member)

Quote Originally Posted by f3rnok View Post
Then it might be beneficial to run some bot tests and build a blacklist. Afaik PopAds has quite a bit of bot traffic.

More info: http://stmforum.com/forum/showthread...n-Any-Campaign
Nice thank you I will give it a read.

02-02-2017 04:49 AM #8 fbqueen (Senior Member)

Def get more data - when an offer is converting that's a good sign! You need to optimize and will see improvement! Keep going Carolyn and see you on Saturday!!!

02-02-2017 06:23 AM #9 johnaff (AMC Alumnus)

Quote Originally Posted by freddyfortunes View Post
I would keep running to get some more data, really $92 isn't really enough to justify if you have a winning campaign or not. It does look like landing Page 1 is doing very well though.
I would disagree that spending more money is necessarily the answer...

You havent listed all the possible dimensions with which to analyze data by.

There have got to be other dimensions which you can focus in on and test the data by.

When Im running campaigns, every step of the way, I create hypothesis, and test those hypothesis with data.

I shot a whole webinar here about this, https://www.youtube.com/watch?v=ZYEvz6IZs-s

Basically, if you are not constantly creating hypothesis, and testing them, then you are wasting money.

Even though marketing requires a great deal of creativity (something many affiliates dont fully 'get'), its still a science, and you constantly need to being thinking of it as 'If ____ then _____' statements.

02-02-2017 07:10 PM #10 carolynnn (Member)

Thank you so much Christina! will do. Excited for Saturday!

Quote Originally Posted by fbqueen View Post
Def get more data - when an offer is converting that's a good sign! You need to optimize and will see improvement! Keep going Carolyn and see you on Saturday!!!

02-02-2017 07:34 PM #11 carolynnn (Member)

Thanks John! Ive heard and read so many ways of optimizing but haven't gone that far into detail with it yet.

I will check out your youtube video for sure.

Quote Originally Posted by johnaff View Post
I would disagree that spending more money is necessarily the answer...

You havent listed all the possible dimensions with which to analyze data by.

There have got to be other dimensions which you can focus in on and test the data by.

When Im running campaigns, every step of the way, I create hypothesis, and test those hypothesis with data.

I shot a whole webinar here about this, https://www.youtube.com/watch?v=ZYEvz6IZs-s

Basically, if you are not constantly creating hypothesis, and testing them, then you are wasting money.

Even though marketing requires a great deal of creativity (something many affiliates dont fully 'get'), its still a science, and you constantly need to being thinking of it as 'If ____ then _____' statements.

02-02-2017 09:39 PM #12 carolynnn (Member)

UPDATE:

Day 1:
Offer 1, Lander 1 (-100% ROI)

Day 2:
Offer 1, Lander 1 - 1 Conversion (-50% ROI)

No changes were made from day 1 an 2.

So Next I decided to split test an duplicate 2 campaigns one for Wifi and one for 3G.

Will update to see what the results are from this test. feel free to add any suggestions. Thank you!!

02-02-2017 09:44 PM #13 Smaxor (Veteran Member)

As someone said I'get more data.

Make sure you track paths

Targeting->Placement->lander->offer

And analyze each as separately as possible. You can look at the component parts. But the combo is really what matters. Each new variable you add increases your variation factorially. So don't go too crazy with variations of combo's or you need a MASSIVE amount of clicks to make definitive conclusions.

But CONGRATS on getting it going, that first step is always the hardest...

Look for the closest winner

02-02-2017 10:04 PM #14 carolynnn (Member)

Thanks so much for the great feedback! I will definitely analyze the parts separately!

Quote Originally Posted by Smaxor View Post
As someone said I'get more data.

Make sure you track paths

Targeting->Placement->lander->offer

And analyze each as separately as possible. You can look at the component parts. But the combo is really what matters. Each new variable you add increases your variation factorially. So don't go too crazy with variations of combo's or you need a MASSIVE amount of clicks to make definitive conclusions.

But CONGRATS on getting it going, that first step is always the hardest...

Look for the closest winner

02-02-2017 11:36 PM #15 carolynnn (Member)

Does anyone know how long you should run a campaign for before giving up on it if the daily budget is $10? When should you give up if no conversions are made? 1 day, 2 days ?

02-03-2017 03:19 AM #16 johnaff (AMC Alumnus)

Quote Originally Posted by carolynnn View Post
Does anyone know how long you should run a campaign for before giving up on it if the daily budget is $10? When should you give up if no conversions are made? 1 day, 2 days ?
Length isnt really important, its moreso a factor of money.

You could run a campaign for 2 days spending $1 /day, and that wouldnt help.

In my experience, i run a campaign for 10x CPA, and if im not seeing the potential (usually 20-30% roi is acceptable) to optimize it to become profitable at a scale that would be worthwhile for me, then i re-engineer things (maybe the funnel, the targeting, angle, etc)

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