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You Won't Believe What One Affiliate Did to Increase Conversions (14)


02-01-2017 08:36 AM #1 vortex (Senior Moderator)

Now we're talking! Thanks very much for the generous share! Much appreciated.



Amy


02-01-2017 09:02 AM #2 Beligra (Member)

Sent you a pm ksoder. That might make a great change from " are you sure you want to exit"?


02-01-2017 10:49 AM #3 caurmen (Administrator)

Nice! That's some really clever out of the box thinking.


02-01-2017 02:31 PM #4 foussama (Member)

This is a nice share, thanks!


02-01-2017 03:11 PM #5 ksoder (Member)

Thanks for the positive response. A lot of people are interested in the pdf, so I've hosted it online. You can see the full pdf here.


02-01-2017 06:11 PM #6 buck johnson (Member)

Thank you so much, this will help me out a lot.


02-01-2017 06:30 PM #7 Micha (Member)

Nice one - Thanks ksoder

Btw - Content.ad also offer this widget


02-01-2017 06:37 PM #8 ksoder (Member)

Thanks. I've never used content.ad. Do they allow you to load your own ads or control what ads display in the widget?


02-01-2017 06:53 PM #9 Micha (Member)

Yes. you upload the ads, you control it - They provide you with the service.
They provide you with the ability to upload it to the widget - the widget is on their side, so once ads uploaded they deliver it to the pubs.

Still haven't read the pdf you sent - but seems like this is the same ability that AVID is giving you - Only with AVID you REALLY have the control as it's on your own page and goes with you wherever you want.


02-01-2017 09:22 PM #10 goku23 (Member)

Thank you


02-02-2017 12:03 AM #11 jennatalia (AMC Alumnus)

I think I'm missing something.

Is the exit splash campaign directly as a result of traffic from the display campaign? I have trouble understanding how the average user session is 67 clicks (222050 / 3302). That would suggest they clicked through 67 alternative angles / articles / offers in one session.

Or it is a separate campaign promoted on a separate network, that just happened to run at the same time--as the PDF mentioned.

If it's a separate campaign, what percentage of the clicks were re-clicks or otherwise retained visitors?


02-02-2017 04:09 PM #12 ksoder (Member)

The first set of stats were from just one campaign among many campaigns that were driving traffic to the site. Those stats are from a typical display campaign (which obviously sucked and shows why affiliates are abandoning display campaigns in general), but they're also driving traffic to their landing pages from Facebook, Outbrain, RevContent, etc. So the 222050 impressions (you can also think of that as page views) were over a month period of all the traffic that was sent to the landing pages that were running this exit pop script. The retained visitors are the 35,356 clicks on the exit splash placement, and the 204 conversions were all from people that would have left the page otherwise.


02-14-2017 10:22 PM #13 ksoder (Member)

We've added video ad serving capabilities in AVID. You can serve VAST tags as well as an AVID exclusive, native video styles. A native video style is similar to native image ads, but instead of images, you're using a video with text and images around it. See an example on our latest blog post.


06-05-2017 09:02 PM #14 ksoder (Member)

The best part about this exit intent pop is that it works perfectly for desktop...for mobile a lot of our customers are seeing great success with interstitials and are testing time frames as to when that interstitial ad can pop up (easily controlled in the platform). It seems that there are different time frames that are producing great mobile results depending on the type of landing page or website that the ad is placed on. Let me know if any of you have any questions!


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