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Running Nutra On Facebook (6)

01-30-2017 03:28 PM #1 Sean Carter ()
Running Nutra On Facebook

Hey guys!

I finally found out the way to get new FB accounts and good clocker that works for me. I'm planning to launch a test on diet offer (free trial) on FB.

At this moment I have 10k email of people who have already purchased the similar products. I want to use these emails to create similar audience.

I did my homework and found demographics that I should target.

QUESTION: if I'm using lookalike audience, should I still set interests and behaviors? Or I just can skip it?

It's my first campaign on FB on nutra, please share few tips with me.

Thanks in advance.

01-30-2017 03:46 PM #2 stickupkid (Senior Moderator)

I suggest to do a split test, see if it makes a difference for the CPC and CR!

01-30-2017 04:19 PM #3 Sean Carter ()

Thanks buddy.
Should I got for something general like - "weight loss", "nutrition", "Dr.Oz"? Do you think these interests are relevant or it's too broad?

01-31-2017 12:40 PM #4 stickupkid (Senior Moderator)

Originally Posted by Sean Carter

Thanks buddy.
Should I got for something general like - "weight loss", "nutrition", "Dr.Oz"? Do you think these interests are relevant or it's too broad?

I suggest you split test;
- LLA only
- LLA + some interest like you suggested yes

After finding a winning ad/image ----> broad, women 35+ only
This would keep your campaign running for a while I think!

01-31-2017 04:14 PM #5 Sean Carter ()

gotcha, thanks buddy. I'm planning to launch campaigns next week. Will post my results here.

02-01-2017 02:26 AM #6 lasermedia (Member)

I can help you for FB pixel,its easy to set up.

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