Two Questions for FunneFlux: FB Conversion Pixel and Dynamic tokens for adsets (3)

Hi guys

I have two questions regarding FunnelFlux and Facebook, hope there is anyone that got it solved somehow.

1) FB Conversion Pixel: I am using FF to track and my offers are both from Cake and HasOffer platforms where I would like to insert my global postback from FunneFlux pixel only. Is there an option in FunnelFlux where I can fire the FB conversion pixel as soon as I get a conversion report from my Affiliate network.

NOTE: Although I don't think FB is that smart but just in case, I also run BH, can there be any issue with the tracker firing the FB pixel?

2) Dynamic tokens in my tracking URL that will give me a click-id or any information so I can track which FB Campaign made my conversion. On Native sources I used to solve this issue with Click-ids which included every information such as widget id, teaser id, etc... How can I make this happen with FunneFlux+Cake/HasOffer+Facebook. Did anyone of you ever make it dynamically?

I know I can go ahead and make this manually with sub-ids, but thats a lot of work.

Appreciate any help or input.

Cheers,
Mike

Hey there Mike!


For #1, Facebook pixels are client-side and must be executed in a user's browser. The only way to have tracking systems like FunnelFlux fire these is by using iFrame/JS tracking from this system, which lets them pull in third-party scripts/codes as needed. This is the main reason why you would use iFrame tracking codes.

However, you will be limited by what an advertiser/offer will allow. If they don't allow you to embed client-side code (HTML/iFrames/JS/etc.) on the conversion page, there is no way to directly fire the FB conversion anyway.

In general, I would suggest using the postback to FunnelFlux and trying to place the FB code separately with the network. Just keeps things easier and lets you directly customise the FB code per offer to suit your style.

For your NOTE: question, its irrelevant - as the FB code will be fired by the client on the conversion page, independent of how you get it there.


For #2, Facebook has no dynamic click tracking and likely never will. You cannot append/send a unique click ID with every click of your ad. So, you will need to use unique info/IDs in the ad URLs (in the optional URL parameters), to pass this info manually. There's no way around this.

The best way to do this in my opinion is to use a spreadsheet and Excel skills, then bulk upload through the power editor. You can use cell formulas in Excel + custom columns to "build" your links and URL parameters more easily. E.g. one column for age, one for gender, one for campaign ID, etc. --- any info you want to pass in the query string. Then you can have the optional URL vars column, which Facebook processes, have e.g.

= "var1=" &A2& "&var2=" &B2& "&var3=" and so on. I have expanded this a little to make it easier to read.

If you want to go a level above that, you could upload everything, then export things after completely uploaded/synced, and in Excel modify the URL parameters column to include the ad/ad set ID as well, then re-upload to push the changes. But its not really worth it given you could have image names/IDs and so on in the URL already and take advantage of the bulk image uploading option too.

Originally Posted by zeno

Hey there Mike!


For #1, Facebook pixels are client-side and must be executed in a user's browser. The only way to have tracking systems like FunnelFlux fire these is by using iFrame/JS tracking from this system, which lets them pull in third-party scripts/codes as needed. This is the main reason why you would use iFrame tracking codes.

However, you will be limited by what an advertiser/offer will allow. If they don't allow you to embed client-side code (HTML/iFrames/JS/etc.) on the conversion page, there is no way to directly fire the FB conversion anyway.

In general, I would suggest using the postback to FunnelFlux and trying to place the FB code separately with the network. Just keeps things easier and lets you directly customise the FB code per offer to suit your style.

For your NOTE: question, its irrelevant - as the FB code will be fired by the client on the conversion page, independent of how you get it there.


For #2, Facebook has no dynamic click tracking and likely never will. You cannot append/send a unique click ID with every click of your ad. So, you will need to use unique info/IDs in the ad URLs (in the optional URL parameters), to pass this info manually. There's no way around this.

The best way to do this in my opinion is to use a spreadsheet and Excel skills, then bulk upload through the power editor. You can use cell formulas in Excel + custom columns to "build" your links and URL parameters more easily. E.g. one column for age, one for gender, one for campaign ID, etc. --- any info you want to pass in the query string. Then you can have the optional URL vars column, which Facebook processes, have e.g.

= "var1=" &A2& "&var2=" &B2& "&var3=" and so on. I have expanded this a little to make it easier to read.

If you want to go a level above that, you could upload everything, then export things after completely uploaded/synced, and in Excel modify the URL parameters column to include the ad/ad set ID as well, then re-upload to push the changes. But its not really worth it given you could have image names/IDs and so on in the URL already and take advantage of the bulk image uploading option too.