FB "Safe & White Hat" Verticals (6)

Safe Verticals

The following can be considered as generally safe. Of course always check against MyWoT and against Facebooks advertising guidelines. The first 3 are what likely make up the majority of affiliate-run ads.

Gaming (MMORPGs, browser-based games, FB apps and mobile games e.g. from the Android/Apple app stores). This doesn't include bingo-related games and shitty rip-off downloadables where the user is asked to download super-mario-installer.exe

Daily deals. Groupon, LivingSocial, etc. These have broad appeal and can scale well but generally have very strict offer terms, particularly with Facebook.
Retail/Shopping, e.g. virtually anything on CJ affiliate. CPS/revenue share offers for legitimate products/services. Teespring is a topical example. Books, media, computer hardware, clothing, shoes, gifts and flowers, etc.

Travel, e.g. Atrapalo, travel bookings, flight packages, etc.

Entertainment. Netflix/Blockbuster memberships, game hires, events, etc.

Unique Lead Gens. A broad category but there are so many random things that come up. Laser eye surgery. Contact lenses and glasses. ISP subscriptions i.e. to new local providers or cell carriers. Sky TV. Fiverr. USell. Random sites that offer affiliate programs.

Some Clickbank offers, eBooks, gaming guides and so on. Lots of Clickbank offers are poorly rated on MyWoT and FB can be iffy about sending people to email submit pages.