Home > Paid Traffic Sources > Facebook & Instagram

Targetting for Nutra offers (10)

01-28-2017 06:36 PM #1 730promo (Member)
Targetting for Nutra offers

Could anyone tell me what age group & interests they use for health and beauty offers? I am currently running a slimming product to female 25 - 50 with no interest targetting. Has anyone tried to target people who like fast food, McDonalds etc as they are more likely to be overweight?

01-29-2017 02:10 AM #2 fbqueen (Senior Member)

By slimming products you mean diet pills?

Generally women above 35 - why would you limit to 50 only tho?

Run some tests - buy data worth of $300-500 and then check by "Breakdown" what age groups are most responsive to your ads.

01-29-2017 05:50 AM #3 730promo (Member)

Hi @fbqueen thanks for your response. Yes I am refering to diet pills. I made a new ad set broken down into 5 year age groups and with interests in fast food keywords. The bizarre thing is it gets half the CTR of the campaign that has one broad group with no targeting.

I see you offer a consulting service, would you consider a per hour fee to answer some questions i have?

01-29-2017 07:46 PM #4 fbqueen (Senior Member)

You don't necessarily need to separate age groups into different adsets - that would be the last thing I'd split test because you can check that data in the Age Breakdown...

Click image for larger version.  Name: Screenshot 2017-01-29 21.44.12.png  Views: 174  Size: 50.8 KB  ID: 14247

Yes I do consulting - DM me and we'll go from there!

Cheers!

01-30-2017 03:54 PM #5 mihalis09 (Member)

Quote Originally Posted by fbqueen View Post
You don't necessarily need to separate age groups into different adsets - that would be the last thing I'd split test because you can check that data in the Age Breakdown...
Click image for larger version.  Name: Screenshot 2017-01-29 21.44.12.png  Views: 174  Size: 50.8 KB  ID: 14247
Granted, but how would you know though which age segment would be the most profitable one? You can't tell by metrics such as lower cost on the breakdown for instance because even if it costs lower it might just still have lower ROI.

If split age groups by adsets though you can just check the tracker where your higher ROIs lie. No?

01-30-2017 05:18 PM #6 anarchy (Member)

Quote Originally Posted by mihalis09 View Post
Granted, but how would you know though which age segment would be the most profitable one? You can't tell by metrics such as lower cost on the breakdown for instance because even if it costs lower it might just still have lower ROI.

If split age groups by adsets though you can just check the tracker where your higher ROIs lie. No?
If you're using the FB conversion pixel you'll be able to see the conversion fire when you breakdown the ages in the ads manager. If not then yeah only way to do it is manually break up the age ranges like what you're doing now.

01-31-2017 01:52 PM #7 mihalis09 (Member)

Quote Originally Posted by anarchy View Post
If you're using the FB conversion pixel you'll be able to see the conversion fire when you breakdown the ages in the ads manager.
The conversion "event" would fire yes, I can see that, but that event on our case is just someone clicking through the landing page to the final offer. How can the fbpixel actually fire for an actual conversion on the advertiser's end?

Unless the tracker can somehow communicate with Facebook pixel to report the fired postback or manually have some code placed on the actual offer, I cannot see how that is possible?

02-01-2017 12:42 AM #8 fbqueen (Senior Member)

You need to place the pixel on the thank you page of the offer you're running to see conversion aka purchase report in your FB ad account dashboard.

You can do this in the CPA Network - look at the specific offer you selected to run (Pixels/Tracking tab)
OR
Have your Affiliate Manager place it for you manually (Warning - they usually don't have much clue about this...)

Quote Originally Posted by mihalis09 View Post
The conversion "event" would fire yes, I can see that, but that event on our case is just someone clicking through the landing page to the final offer. How can the fbpixel actually fire for an actual conversion on the advertiser's end?

Unless the tracker can somehow communicate with Facebook pixel to report the fired postback or manually have some code placed on the actual offer, I cannot see how that is possible?

02-01-2017 02:45 PM #9 mihalis09 (Member)

Thanks, is it generally good practice though to have Facebook know where and how exactly I'm doing well?

02-02-2017 06:38 AM #10 johnaff (AMC Alumnus)

Most responsive audiences I've seen are 40+ women. Best interests we found were celebrity focused, although we found the best results using lookalike audiences based off of the emails of custom audiences of previous buyers of diet products, like this random one I found online http://shrib.com/u24KNZXgENjHD57

Home > Paid Traffic Sources > Facebook & Instagram