Home > Tracking Campaigns > Voluum

---

Most efficient setup for large number of campaigns? (12)

---

Hello everyone,

I'm looking to launch a large number of promotions soon and wanted to get the collective opinion on how best to set them up in Voluum. I have the following:

- 6 ad networks
- 6 traffic sources
- 12 geos
- 50+ offers

My original thought was to set up one campaign per traffic source and then use a flow to split apart the offers by country. But then I realized that each flow can only support one country so there goes that idea. Then I thought well maybe if I did an individual campaign per country per traffic source but that would be 72 campaigns. I have no problem doing that but wanted to see if anyone with more familiarity with Voluum could think of a better way to set it all up?

The main reason I'm doing all of this is to do one huge test for collecting more data. I want to do the grenade method which may cost a little more up-front but can hopefully give me a lot of data to work with going forward.

Any suggestions are appreciated. thanks!

---

Just do 6 campaigns in Voluum. Use bid modifiers based on country targeting inside the ad network if possible, but its not nessary. In my experience, the fewer camps the better

---

Voluum flows certainly allow for more than one geo.

I prefer having one flow per offer or vertical in Voluum, depending on how I plan on scaling, and then creating rules in the flow based on the geo. That made it easier to manage campaigns in my opinion. It was also much easier to re-use old stuff that was useful into new campaigns since flows can be duplicated while paths in the campaigns can't. You would have to duplicate the campaign and then edit the path if needed.

The for the data, drill down into the campaign based on the many parameters that you have.

---

My experience tells me the exact opposite I was always able to work more effectively with more campaigns, especially when it comes to bidding at the source. Most that I work with do not allow multiple bids within one campaign.

---

Thank you both I think I got it.

Just wanted to confirm something though. Within the flow I have the default path to send to a remnant traffic network then I have rules sending all of the individual countries to offers. So even though the path is first in the logic chain it will still apply the rules before sending traffic to the default path, correct?

---

That is correct - only if the traffic does not match ANY of the rules, would it be sent to the default path.

Note: The maximum number of rules allowed is 100. If you're just setting up one rule per geo then that should be enough. But if you want to go more granular than that - for example target a geo+carrier or a geo+os in every rule - then you may need multiple camps to stay within the 100 item limit.



Amy

---

Thanks for that bit of information it's very helpful. I only have the 12 geos so I should be able to stay well below that limit but like you said once I start to target more precisely it might become an issue.

Then again if I find that a sub-section is performing great then I'll break it out and create it's own campaign.

---

As a single individual I'd say you're asking for issues running that many campaigns manually.

We run a lot of campaigns per person with our team but we use automated buying tools, api driven tools we've developed and scripting in Adwords Editor.

I'd honestly focus on 1 source at a time, get it locked down. Then automate or hire a person to manage it. Then move on to the next. Especially if they're going to be campaigns of scale. Small campaigns I don't know about and someone else can speak to.

Again just my 2 cents. We spend around 50-100k/day with WH across 5 sources with a team of 8. So have a little experience with that stuff.

---

Thank you for chiming in. It is a lot and I've been working hard over the past several days trying to get everything ironed out. I'll probably cut a few offers and focus more on a smaller subset. You're probably right though as I should try and master a handful of these sources before embarking on a much larger initiative - just trying to test as much as I can to get exposure and data for targeting the right offers.

Thank you all!

---

I would somewhat agree.

The best affiliates I know are either niche-focused, or traffic-source focused.

50+ offers on 6 different networks doesnt sound like either.

---

I was going to attempt to try the "throw up as much on the wall as you can and see what sticks" approach!

But I'll step back a little and try something a bit more targeted and precise.

---

Depends a lot on what you can handle, really. Obviously, it's easier to watch/manage and also master a limited amount of offers, sources or whatever variables. But we are not all created equal, nor do we have the same setups or teams...

I know successful affiliates that fit both categories : niche focused and also those that use the "throw it on the wall" method

---

Home > Tracking Campaigns > Voluum