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Voluum tracks more clicks than views for Mobile Pop (CTR <100%) (3)


01-24-2017 01:21 AM #1 vortex (Senior Moderator)

This is very weird! Another member was just describing the same issue in another thread I was replying to yesterday.

Maybe try this: Take out the backbutton code and run a bit of traffic to it to compare CTR. It's actually not a big problem to not have the "correct" CTR reflected in tracker stats, as you should be making decisions based on CR/CV and not CTR anyway. My worry is that the high CTR may be an indication of some bigger underlying issue.

Also - is this only happening to a few placements or many/most placements? If it's only for a few placements, then it could be because of bots as you suggested.

Another problem is you'll be charged for the additional clicks if you go over the number of events included in your Voluum package. Hopefully someone could shed some light on this!



Amy


01-24-2017 10:02 AM #2 miss_bridge (Member)

This is no good! Is there a bot filter available? Definitely check the placements, like vortex suggested, and see if it's bots. You definitely do not want to be overcharged.

Definietley check in with the support team!

-Zach


01-24-2017 12:53 PM #3 manu_adefy (Veteran Member)

From my experience, Voluum doesn't track unique clicks, but total clicks.That means that if you have a back button script, or someone/something spamming the CTA (or maybe you have 2 CTAs with the same link, for example the button and another image on the page), you will have 1 impression and 2, or more, clicks.


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