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AV Offers Trial (25)

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Hello everybody, I hope you are having a wonderful day.
So I am running an AV offer from Mobidea right now ( I asked my AM for well-convert offer and she recommended me this one)
Total landing page: 8
Offer payout: 1.04$
Traffic source: ZeroPark
Here is my stats so far:
Visits: 6100
Clicks: 72
CTR: 1.17%
Spend: 7.83$
ROI: -100%
I am wondering that if the CTR is too low.
Thank you for reading this

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Which geo?



Amy

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@Amy: Kenya, my AM said its doing well. Thanks for commenting

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Currently have spent $22.25 and converted 1. Should I keep this campaign running?

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Test more offers instead of more landing pages. Offers have the higher leverage. An bad landing page can still convert with an good offer. An bad offer will not convert well even with the best landing page.
If you're on a budget cut the landers to 3 and test rather 3-5 offers more per camp. Test the landing pages you see on top of adplexity or the ones you see in an early position while live spying. Same with the offers, as well the AM recommendations.

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Update: So I took Sebastian's advice and got 1 more related offer but different GEO (Tanzania). I switched my traffic source to Popads (since I got some conversions in the past with them). Right now I am running 2 AV offers with 8 landing pages each. Still waiting for Popads to accept my campaigns.

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CTR does look low for KE. Where did you get your landers? Were they ripped or custom-made? Are they aggressive? Have you checked page load times? Are you using a CDN?

Also - are you running wifi or carrier traffic?

If you're running wifi traffic, do run a bot test and cut sources and targets rigorously from the start. Zeropark has good traffic volume, but because they're getting their traffic from so many targets and sources, traffic quality is varied.

If testing speed is less of a concern for you than the need to save on test budget, I would suggest to do your lander and offer testing on PopAds, and then scale to ZP after identifying your best lander+offer+targeting.



Amy

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Thanks Amy for replying:
1) Where did you get your landers? Were they ripped or custom-made?
They are custom-made

2)Are they aggressive?
Yes, they are aggressive. I applied every tips that had in "How to run AV offers" thread: fake scanner, popup, call out IP address, devices, browsers

3)Have you checked page load times? Are you using a CDN?
Yes, they are mostly under 1.5 secs when I tested in Dallas, Texas with pingdom tool. No, Iam not using CDN

4)Also - are you running wifi or carrier traffic?
Iam running carrier traffic.

Iam running at Popads right now, will update if I have any result, still in Campaign Pending. Do you know how long do they take to approve campaigns?

Thanks!

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Update: All my campaigns got accepted, but due to the time in the targeted GEO was past midnight, so the traffic was pretty low
But I was surprised because the offer in Tanzania got 1 conversion already after not much was spent. So does it mean that this offer have potential?
Here are my Voluum stats

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It's better to start with ripped landers - after all, lots of people have used them and they must be working for some people or else they wouldn't be so widely in use still.

At least use ripped landers to establish a benchmark, and then aim to beat that using custom-made landers. Right now you have nothing to compare to.

And DO look into setting up a CDN! This is a must when running landers.


We call those "lottery conversions" - the first conversion doesn't mean much, except that the offer does convert. You never know when the next conversion will happen. But I'm keeping my fingers crossed that it will be soon!



Amy

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Update: So e Tanzania and Kenya did not work out, but I found different GEO: India.
And here is the results so far, it gives me better conversion.
Can someone enlighten me what should I do next?
1) Just keep the campaign running? When should I start optimize?
2) It has no hope, say goodbye to it?

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Your CPM Payout ratio is not favourable. Paying $5 CPM for .6 payout needs a camp that is on fire to make it work.
Try to get cheaper & more traffic (different traffic source, buying in bulk and using monetizer, creating a wifi funnel), and test more offers. With 3k impressions it will take forever to make progress.

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Are you using 8 landers in this camp? Are you testing 2 offers or 1?

You're targeting one carrier, correct?

Could you please show these stats:

Offer > Lander

Offer > Lander > OS

If running more than one carrier, then also Offer > Lander > Mobile Carrier

Is the 3k impressions/day all you got? How long were you running the camp for to get to 3k impressions? How much traffic is there for this/these carriers on propeller?

How many more offers can you find and test for this geo and vertical?

If you can answer these questions, you'll have a much better idea on whether the camp would be worth running further.



Amy

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@Sebastian: Yes, you are very right. I just lowered my bid down to 0.002 (cause Popads said that Average bid for traffic is 0.002, so I just followed).

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@Amy: Thanks for commenting
1) Are you using 8 landers in this camp? Are you testing 2 offers or 1?
Cause I ran 2 AV offers before this one, and I used the data that I had to pick out 4 best performing landing pages. So I'm only using 5 right now (not included the popup-direct). I'm testing 1 offer right now. I paused the other 2 I was running.
2)You're targeting one carrier, correct?
Yes, Vodafone, I also only targeted android, because apple does not perform well with AV from my experience (imo)
3)Is the 3k impressions/day all you got? How long were you running the camp for to get to 3k impressions? How much traffic is there for this/these carriers on propeller?
Yes, only around 3k visits for 24 hours. But on Popads, they said that I supposed to have 9-11k traffic/a day. I don't know why
4)How many more offers can you find and test for this geo and vertical?
Only 1 more, different carrier, lower payout.
I will attach what you wanted to see below, thanks Amy

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Update: So I just put 10$ more into the AV offer in India and really paid attention to the traffic.
11 more conversions in less than 15 hours with 5k3 visits. (40$ spent, 21 conversions total)
Do you guys think that I should start cutting landing pages now?
Here are my stats right now

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Thank you - you've provided all the information I needed to know.

Basically what I wanted to see, is whether the camp has a chance. Based on what you said, I'd say just leave it.

You're already running the best landers and offer, and only have one more offer to test, so there's not much room to improve on your funnel (without a considerable amount of work). If you had a bunch more offers you could test, then maybe it'd be worth it to run at a loss to cut down to the best lander - which is not the case here.

You're already down to a single carrier and OS - and these are some of the most major traffic segments. So no more room for optimization there either.

If there's a lot of traffic available, then it may be worth the additional money and effort in getting the camp profitable to reap the larger rewards. But this is not the case here either.

What I WOULD suggest though - as a last-ditch effort - is to run a bit of traffic to the new offer you haven't tested, using the lander currently in-the-lead. If you choose to do that, don't spend too much money - maybe spend 5x payout and if you don't get at least 1 conversion, I'd say forget it. With that amount of traffic you don't even have the option to cut placements.

That was a very good exercise though! You're making great progress. Getting closer to green with each camp you launch.




Amy

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Looks like we posted at the same time!

It looks like the offer had a good day today - a vast improvement compared to your last set of stats.

Everything I said in my last post is still valid though - unless your last set of stats was a particularly bad day, or there was some type of temporary problem that caused the results to be a lot worse than they normally would be.

You absolutely can start cutting landers - here's the method:

http://stmforum.com/forum/showthread...Banners-Part-1

Let's see how it performs over the next day or so. If performance dips again, then perhaps consider the "last ditch effort" I suggested.



Amy

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Hello everybody, I hope you guys are having a wonderful day.
After couple days, I am back again and really tackle AV offers stronger.
I am currently running 2 offers with 7 different landing pages.
GEO: South Africa and Malaysia
Language: English (I checked on Google and it said that both countries speak English)
Payout:
+South Africa: 4$
+Malaysia: 2.4$
Here are my Voluum results for both:

So far, I feel really positive about Malaysia, but not for South Africa.
Notice that I already optimize the landing pages speed (0.3-0.6 seconds of loading speed)
Questions:
1) Since I have 7 landing pages, so I should spend (Payout x 10) dollars for each landing page in order to test right?
2) Do you guys have any recommendations for me please?
Thank you very much and hope you guys have a wonderful day.

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Guys, great new! I think the Malaysia campaign is really positive. I had spend 40$ so far and had 8 conversions, sitting at -36.73% ROI right now.
Here are my Voluum stats, what do you recommend me for next step

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That MY camp sure is looking good! ZA is a tricky geo - you can make lots of money from it if you have a great offer (duh!) but because it's a competitive geo, typically you'd need to test quite some offers and do quite a bit of optimization to get a camp profitable.

You don't set a budget for testing landers - you run traffic and check stats regularly using the split-test calculator, and cut each lander as it reaches statistical significance of <10% (or even better, <5%) probability of being best. Here's the detailed methodology:

http://stmforum.com/forum/showthread...Banners-Part-1


-Run until you're down to a winning lander (base on your stats, the lander with 0 conversions is ready to be cut, but you need to run the rest some more).

-Test a few bids and pick the best to run at.

-Check placements to see if there's any that are any especially bad ones that you need to cut.

-Test a bunch of similar offers using the winning lander.


The last step is crucial - it's the step that has the greatest potential of increasing your ROI by leaps. So don't limit yourself to a single offer unless you have very good reasons to.

Let's start with these and see.



Amy

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Thanks Amy for replying, definitely will do what you recommended.
1 quick question: The carrier traffic on a GEO that I am going to run is very little on Popads (less than 5K). Should I switch to other traffic sources? If yes, which one do you recommend?

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Hello everybody, I hope you guys are having a wonderful day.
im new in this forum and i will share what i know with all friends stm

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Popads has good quality traffic - so if you wouldn't mind waiting for data, by all means do your testing there.

As was mentioned before, finding traffic sources that will allow aggressive AV landers is half the battle. You may want to take this opportunity to expand your list of available traffic sources. Test all the major networks (mainstream and adult sources will both work for AV) by setting up multiple camps for landers of various degrees of aggressiveness (one lander per camp), and you'll see which ones each source will approve. You'll then know how aggressive you can get with each network.

But of course, if you're cloaking, then the above doesn't apply. Propeller has quite a lot of traffic, but of course, being a moderator, I can't tell you to cloak on any traffic source.



Amy

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Hi,I am a newbie.And I think you can take out all the green things to split test.Maybe that will have an amazing result for you.At last,sorry for my bad English.

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