Why so many redirects? (4)
So whenever we go to rip a pop-up lander from Adplexity, when clicking for a preview of the page, we are redirected for one of a number of reasons: desktop instead of mobile browser detected, wrong geo, conditions regarding browsing history/cookies. (Have I missed any?)
Its not obvious to me why the maker of these popup landers does this. Suppose the lander is optimized for mobile browsers. We can assume the AM is buying mobile traffic, so in any case it should be rare that the url is obtained by someone on a desktop device. But if this happens, what's the problem with the actual offer lander page loading? Ok, its a small inconvenience for a rival AM attempting to rip it as he will have to remove the redirects in the html to view it. but surely there is a more significant reason.
Moreover, why would it redirect traffic from a geo which the offer isn't offered in to a different page? Is this because the AM realises he has zero chance of conversion from clicks from incompatible geos, so he chooses to redirect anyone with no value in terms of conversions to his favourite side-project viagra-selling url?
In some cases affiliates use these redirect to maximize possible income from every click, sometimes they try to hide something ... but most of these redirects are actually configured by the affiliate network - these are called fallback redirects - whenever a network detects a click that doesn't match the required targeting, they send it to a different offer.
Do you mean the traffic network (say Go2Mobi) or the actual affiliate network (say F5 Media) configures these redirects? Who benefits from the traffic sent in this way? Is it re-auctioned?
Originally Posted by aoworks
They do this because every offer has certain targeting requirements... let's say an offer wants desktop traffic only, so in case they detect a user is browsing on mobile, they will redirect that visit to another offer. In theory, it should make you some more money, because the visit would have no chance of converting on the original offer... but in reality it usually just creates more problems than benefits.
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