Open your Mind and get out of your (Ordinery) Box (1)
Hi Stacker.
check out this Amazing advertising, making the "Old" offline marketing feel like a dynamic and "new", with adding technology to its Low tech billboard marketing.
In One of the streets of Stockholm, stands a billboard coughing when pedestrians pass by and smoke. The creative campaign was requested by a Swedish pharmacy chain, "Apotek harrart", which was interested in getting smokers quit their habit. At first glance, seemingly innocent sign outside a Metro station, shows an emotional image of the model. But every time someone passes by the sign and smokes, the model in the picture starts to cough in response to the smoke. Immediately after the coughing scene there are images of different products sold online and help smoking cessation.
The Advertising agency responsible for the campaign, "Akstam Holst", Created the effect using smoke sensors installed inside the billboard. The place was chosen because it is an area where many smokers - Square Aodnflan
The campaign was schedule specifically for this time - in order to help people with the most common vows / Resolutions of the new year - to quit smoking," said agency spokeswoman Ida Persson. According to the World Health Organization, more than 20% of Swedes aged 15 and over are smokers. Even chewing tobacco popular in the country.
here is the Video:
what i can come up seeing this is:
1. Timing is crucial when choosing which campaign to run.
2. THIS IS THE TIME -> for helping people reach their new year resolution and goals.
3. combining a simple technology like smoke detector to a low tech marketing asset like billboard = New Marketing method which can turn to be Viral.
4. Never stop looking to make things better, always search for new ways to work with what you have, you never know what you can find when you get out of your Box.
would love to read more thoughts from you guys.
contact any of affiliaXe Reps here for more info about "new resolutions and Goals for 2017" campaigns.
Home > Technical & Creative Skills >