No conversions. What is the next step? (8)
Hi!
I need advice in which direction to move after first tests.
I just have started with mobile pop traffic and mobile content offers and now I have first results.
Source - basically propellerads.
Offers - antivirus and mobile contents one-click flow.
GEOs - latin american countries.
Direct linking at first.
3g only
I've tested 3 offers with low payouts:
1. Low traffic but with some SUBIDs a have +ROI.
2. More visits but no one convertions 2400/0 (antivirus)
3. More visits but only one conversion 1900/1(mob.content)
Why there is no convertions and waht should I do with 2,3 in next step?
what should I do next?
1. I've checked campaign and tracking setup and didn't find any mistakes.
2. How can I check mobile redirects speed? Which tool to use? May be problem with that?
3. Shoud I check my landers to fine out audience interest? I think that if I find normal landers CRs it means that problem is on the network side.
I would be glad to any advice.
Hope you wouldn't mind, but I need to respond to your post with some questions first.
1)You said you're not getting conversions, but then you also said "some SUBIDs have +ROI". Which is true?
2)For the AV offer, what's the geo, what's your bid, and what's the offer payout? 2400 impressions without a conversion doesn't tell me much. Same with the mobile content offer please - I need to know the geo+bid+payout - 1900 impressions doesn't mean anything.
Amy
Hey! Thanks for quick response!
1. With first offer I have more then 20 convertions but traffic is low therefore I stop promoting it and my questions is about offers 2 and 3.
2. GEO/bid/payout. 1) antivirus offer. Colombia / 3$ CPM / 0.9$ 2.) download offer. Colombia / 5$ CPM / 0.5$
Yes, I've used direct-linking. I'm sending traffic directly to the offer page.
The idea is to test the same traffic with pre-landers and mesure their coversations rates.
If CR will be normal (10% for example) it means that propbem with 0 convertions is on the side of the offer page/aff. network.
It's just my assumption. Maybe I'm wrong.
OK thanks for the answers!
You're probably targeting either Claro and/or Tigo. $5 CPM may be too high to bid. I would try $1.5 or $2 - I find that for most carriers in tier 3/4 geos that would be enough (to start; it's important to test bids later on).
One thing to consider, is how many OSs and mobile carriers do these offers accept? For example, if the offers accept both android+ios, and Claro+Tigo+Movistar, then you may need to run more traffic to see if any of the OS+carrier combinations will turn green.
However, if the offers only accept for example Android+Claro, and you're already targeting these, then there isn't much optimization you can do. Carrier traffic typically doesn't have much bot traffic mixed in, so you can't usually rely on cutting placements to get green.
The idea is to test the same traffic with pre-landers and mesure their coversations rates.
If CR will be normal (10% for example) it means that propbem with 0 convertions is on the side of the offer page/aff. network.
It's just my assumption. Maybe I'm wrong.
Some offers can convert just by direct-linking.
Some offers can convert by direct-linking, and can also convert with a pre-lander. Whether you can get these offers to convert better by direct-linking, or by using a pre-lander, will depend on how good your pre-lander is.
Then there are offers that need a pre-lander to convert.
Now - back to the point you made about testing pre-landers. Just because an offer will only convert with a pre-lander, does not mean the offer has a problem as you said. It may just be that the offer is of the type that could only convert well with a pre-lander.
In order to get conversions, the offer itself needs to be good. And if you're using a pre-lander, then that would have to be decent as well. Then of course the audience (i.e. the traffic you send to the offer) has to be of the right type - the type that would be interested in your offer when they see it.
I hope I haven't just made things even more confusing! If I did, please feel free to ask for clarifications.
Lastly - if you're going to give direct-linking to 1-click carrier-billing offers a good try, you'll need to test a LOT more than 3 offers. I know you're just starting now so testing 3 is good. But once you get the hang of it, try testing in batches of 10-20.
When you test a lot of offers at a time, you can just pick the ones that look very promising from the beginning. If you're only testing a couple of offers, you may end up with stats that don't look very promising but still aren't hopeless, and you're having to decide when to stop testing them.
If you test lots of offers instead, then you can just set a budget on each - for example 10 times the payout - and only pick the really promising ones to test further - e.g. run more traffic to them and/or test pre-landers.
Amy
Thanks, you made things more clear!)
The main thought for me is to separate offers on 3 types:
1.Which converts on direct-linking
2.Which converts on pre-landers
3.Which coverts on both
My approach was in trying to get some direct-linking conversion and then optimize the funnels using a pre-landers.
Now I see than my offes belong to the type two and will be work bad with direct-linking.
Now (as I thought in my first post) I shoud create some angles and pre-landers and test it.
The only one thing which I don't understand is why so many users didn't click on the subscription button on the offer pages 
most likely it's the feature of pop-traffic
Now I see than my offes belong to the type two and will be work bad with direct-linking.
However - how do you know your offers belong to type 2?
Just because they didn't convert well when direct-linked, doesn't HAVE to mean that they need pre-landers. It may just mean that the particular offers are duds.
The best way to find out would be to direct-link to a lot of offers, and to include different types of offers. That way, you can quickly see a trend as to what types of offers have the best chances of succeeding when direct-linked. Then you can test ONLY those types of offers for direct-linking.
Once you find which offers are converting well direct-linked, you can try to test landers, but you don't HAVE to. Some offers will be profitable without pre-landers. And sometimes, after testing a lot of pre-landers, you may find that none of them can make the offers convert better than direct-linking. This happens more often with 1-click offers, because the conversion flow is SO simple.
The KEY question to ask yourself when you're looking at an offer is: Is the offer page attractive enough for visitors to hit "subscribe" without needing to be presold via a pre-lander?
For stuff like sweeps and antivirus, you'd normally need to use pre-landers. For sweeps, you need to tell the visitor why they stand to win an iphone for example. For antivirus, you need to use convincing scare tactics to shock the visitor into thinking they NEED your antivirus product/service.
For stuff like video and gaming subscriptions, direct-linking will often work well enough. If you're wanting to test pre-landers with these, try to use very simple ones - just a headline and a very attractive graphic can be effective. With these types of offers, there's less of a need to pre-sell. It's not like you're selling a battery saver app where you need to sell benefits. You mainly want to show visitors interesting/shocking/attractive graphics of the vids/games, to make them want to watch the vids or play the games.
The only one thing which I don't understand is why so many users didn't click on the subscription button on the offer pages most likely it's the feature of pop-traffic
Test more offers and you'll see.But you're right - pop traffic tends to be low-quality compared to other traffic types. You can also try mobile display traffic after you've mastered pop.
Amy
I see that Amy is already taking good care of you Just to help you understand why the traffic you are buying isn't converting or isn't converting that good, you might want to read one of my articles that I wrote recently : http://stmforum.com/forum/showthread...-Read-This-Now
Amy, thank you a lot!
So, I Need more data to understand this principles! I come back here after some tests.
Home > The Newbie Zone > Questions and Answers