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The mobile app gold rush may be over (1)


01-18-2017 12:40 AM #1 murkie (Member)

Agreed with most of the article. We work mainly with a lot of app installs and it is drying up. Gone are the days advertisers giving you 10,000 daily budget cap if your quality is good. I'll be lucky to even get 1,000 daily caps for mobile gaming offers.

Also I noticed that advertisers (app owners) have gathered enough data from affiliates to run their own media buying. We have been passing them placement and device IDs for years and they have figure it out themselves how to run it. It's frustrating and I understand it is part of the business cycle.


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