Mastering FB utilities app install offers (4)
Hello everybody!
Our team have got nice opportunities to work with Android utilities (cleaners / battery savers etc.) app installs offers via Facebook SDK. So we're trying to master this vertical and reach at least 500$ daily profit (but we actually believe there is a daily x,xxx$ potential) after 3-4 weeks of work.
The starting position is:
We've got 20 utilities offers in 3 different networks + some utilities that might be promoted on advertorial budgets (we earn our fee if we hit plan CPI). So utilities that are on advertorial budget are risk-free for us and have almost unlimited bankroll.
For now we launched one of advertorial utilities (memory cleaner) on 5 different LatAm / SEA countries and got one country that is profitable from the scratch. Now we're inventing angles and trying different approaches in that country. After we make and scale the result in this country, we gonna take top-banners and angles to the other 50 geos availible for offer. Then we leave working everything with good ROI. And after that we're going to scale banners and angles to other availible offers using our own bankroll.
So we want to test everything possible on advertorial money, than scale that to all other offers of this vertical.
That's first time our team tries such approach and such a large scaling in FB, so we would be very thankful if somebody helps to understand:
1) Is there really a good chance that top-angles from one geo would succeed in another in FB? Or our scaling strategy is not optimal?
2) Is there a good chance that top-banners and angles for one offer will succeed for another offers of vertical in FB?
3) Is that optimal to concentrate on one country at the beginning or we better launch as much as possible from the start and then optimise?
Thank everybody for your help and any thoughts you might provide!
And I'll return in a few days with a post about angles we created and tested and with some first screenshots :-)
1) If the angle is "broad" enough yes, the angle should work for most other countries. Battery savers and cleaners are quite general so if the angle isn't region based it's worth a try for sure. I use my angles from UK to Greece and none of the countries have failed (CTR-FB wise). Ofcourse it could be that different geo's have different regulations, so some geo's might need a more agressive approach compared to another geo.
2) Winning banner and lander designs could be used for all different verticals ofcourse. Not sure if you can measure why a certain banner/lander is winning but certain "standard" layout/design choices could be used for all kind of verticals. But depends on so many factors that it's quite hard to tell. But watch out if you try same designs in different geo's. A "red" button surely will have a different CTR in communistic geo's vs western geo's for example.
3) Focus on one country and test all kinds of banners/landers/ads to learn as much as possible. It's the best way to focus 100% and get learnings real quick yes. Beware that Tier-1 countries need a more sophisticated approach than Tier-3 in general, so again winners in geo A doesn't neccessary have to be a winner in geo B. But winning images in the FB ads for example work most of time for all geo's the same.
Hi mobisharks,
your post reminded me of this:
THE-CASE-STUDIES-Tim-Tetra-One-Simple-App-45-days-300k-Profit-on-Facebook
Check it out in case you don't know it yet!
Good luck with your campaigns
Originally Posted by randomdude123
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