**Desktop Browser Games** - My First FB Follow Along. You feedback is WANTED (10)
**Desktop Browser Games** - My First FB Follow Along. You feedback is WANTED
Hi All,
So I thought it would be great to share my first baby steps on FB and to get feedback if possible.
I have experience in the online marketing industry but am a newbie when it comes to FB.
So here goes:
Offer: Tera
Publisher: Gameloft
Geo: DK
PO: 2.04 Euro
Campaign: I have decided to target Males, ages 18-34 based on Demography audience provided by FB.
Ad sets: Decided on 5 ad sets each with 1 ad only. $5 budget per ad set
Audience selection: Here I'm a bit at a loss in terms of accuracy. I have built an audience based on interests alone. interests like other Video games from the genre. because the audience is not so broad (18-24 males in DK that like MMOPRG's) i had to increase with interests like: IGN, gamespot and big video games like LOL.
Ads: i created 5 ads in Photoshop and split tested and the ad copy as you can see in the screenshots below.
Landers: I have created 4 Landers using Muse which you can also find Below.
Please take into account that I'm also a newbie when it comes to Photoshop and Muse so be gentle with me 
Pixels: I’m setup to track PageView and AddToCart when the user clicks on the CTA button on the landers. I also have an Image pixel setup with the advertiser to track purchases (Sign up to the game). The campaign is optimizing towards purchases (as I hope there will actually be ones).
The campaign has been running for around 12 hours now, and here are results:
As you can see the Banner CTR is horrible and absolutely no one clicked on my CTA button. I can rule out any integration issues as i have done multiple tests and managed to fire the Addtocart pixel multiple times.
Could it be that my landers are that bad or is it an audience issue?
Anyways looking forward to your feedback!
Great start, landers look great for a newbie!
I would recommend when testing offers to start with cpc campaign and not use the pixel. For the pixel to work properly you should send a minimum of 10 events/day for the first 3 days.
Once you have found an offer that converts then you can go ahead and set up the pixel.
Originally Posted by tstack
Will try that with my next campaign...
Also, you have to send more traffic before you decide to adjust/change/conclude your landers aren't good.
CTR isn't good at all, but a bit hard to conclude why so low, could be;
- too broad/wrong targeting
- FB page; since you blocked it hard to tell if it's an "autority" claiming it's addictive or just some random person/website
- not sure if the "WARNING:HIGHLY ADDICTIVE" still works, or scare people away from clicking
- text on last 3 ads is too long and not appealling at all
- "learn more" button I suggest to make it download-button
- use the "link description" and "visible link" part to add stronger call to actions/trustworthy text etc etc be creative!
Images don't look that bad on first sight.
Perhaps try to add in text/image some review quotes from gamesites like' "IGN - Best Game Ever" to make the ads more trustworthy.
In general I think desktop browser gaming isn't the easiest way to learn without spending too much money. Desktop clicks in general are more expensive and with the "low" payout doesnt give you that much room to test.
Originally Posted by stickupkid
Will try to implement these as soon as possible.
Yes i totally agree that desktop browser gaming isnt the easiest way to learn. but sometimes you got to go where you feel there is some connection to what you are promoting. so thats why i decided to go there.
With that being said, the results of the first day ended up with not even a single AddToCart event being fired si started being a bit suspicious. checked with the advertiser and they said they also see unusually low CR on other Geos for this country but the DK one should be fine. i dont know, i dont like that.
I was wondering if someone can look at the way i integrated the pixels and see if i did something wrong there:
Thanks!
OK so i changed the GEO of the offer to US and CA and switched to a DOI rather than a SOI.
ran it for a couple of days and here are the results: (there is actually another conversion that is not tracked):
The way it looks i really think i need to change the audience i'm targeting and refine. otherwise i don't know how to explain the extremely low CTR's.
What are your targeting variables right now? How big is the total audience?
And you use the same images as shown above?
Try same ad set for example on men 35+, 45+, 55+ for example (if men are the right target audience ofcourse).
Originally Posted by stickupkid
In Interest i selected the following:
Dota 2
League of Angels
Sword Art Online
Potential reach is 300k
These are the images im using:
I think this target audience knows their way on the interwebz, going to the store directly if they want to play a game and are less sensible for these kind of ads. Try to target an older audience and say something like "The Most Popular Game for 50+ at The Moment!"
Older people are less known on the www and may respond better on impulse.
In general you picked a hard offer, on an even harder target audience. Kids these days are quite smart ya know...
*these are assumptions based on common sense and a bit experience
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