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Should I stop or keep this running? (5)

01-10-2017 07:40 PM #1 lamnguyen0406 (Member)
Should I stop or keep this running?

Hello everybody, I hope you have a wonderful day,
I'm running a Win iPhone7 in Belgium with payout of: 0.8$
I have 3 different landing pages (I came up with them)
I attached the screenshot of the stats in Voluum below
From what I learnt in this forum is that: Payout x Landing Pages x 10-15
I almost reach my testing budget for this campaign, do you guys think it has any potential?
Thank you
Click image for larger version.  Name: follow along.PNG  Views: 54  Size: 10.0 KB  ID: 14019

01-10-2017 09:34 PM #2 vortex (Senior Moderator)

Depends on what you're targeting, and how much room there is for further optimization.

Now is a very nice time to ask this question before spending further money on it! Good job there.

First of all testing 3 landers is not nearly enough. You can rip 10+ landers from Adplexity and fix them up. You may think that with so many landers, it will take a fortune to test them. Often though, what would happen is that a couple of the best landers will make a few conversion in a row, which will allow you to cut the underdogs early on.

Something to consider here is that it may be worth it to run at a loss to find the best lander, because there are a number of other iphone 7 offers for BE you can test later.

But even now, you could try drilling down into the various variables to see if any big traffic segments are promising. For example if all 3 conversion were made by a single OS, or a single carrier, or a single lander, then there may be hope for the current offer + one of the current landers + a major traffic segment to be profitable.

As a start I would check these:

Lander > OS
Lander > Device Type
Lander > Mobile Carrier

To see if any major segment is close to green or better.

With only 3 conversions it would be hard to conclude anything, but by drilling down into stats you could get an idea on whether it'd be worth it to spend further money on this camp.



Amy

01-10-2017 09:44 PM #3 lamnguyen0406 (Member)

Thanks Vortex for answering. I will get more landing pages to test out

01-11-2017 01:02 PM #4 sebastian_r (Member)

Before diving in the campaign optimisation and spending time, take a step back and think about the GEO/Offer/Payout combination first.

Small GEO (10 mio.) with low payout is not a good combination to do any serious damage. Especially with a leadgen sweep you need to cut a LOT (majority) of placements on pops (not that good of a fit for leadgen due to the shady environment the user comes from). You will end up with a tiny tiny camp IF you can make it work.

Think in opportunity costs. Small GEOs on pops only with high payouts.

If you want to stick to Belgium, look for Sweep Pins with high payout and go hunting for carrier traffic.

01-12-2017 08:37 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by sebastian_r View Post
Before diving in the campaign optimisation and spending time, take a step back and think about the GEO/Offer/Payout combination first.

Small GEO (10 mio.) with low payout is not a good combination to do any serious damage. Especially with a leadgen sweep you need to cut a LOT (majority) of placements on pops (not that good of a fit for leadgen due to the shady environment the user comes from). You will end up with a tiny tiny camp IF you can make it work.

Think in opportunity costs. Small GEOs on pops only with high payouts.

If you want to stick to Belgium, look for Sweep Pins with high payout and go hunting for carrier traffic.
This is solid advice, low payout offers in smaller developed GEOs are not really worth your effort. In case you want to work with low payout offers, look at Latam or Asia, there are some massive GEOs there. Tier1 countries are better for higher payout leadgen or carrier billing PINs as sebastian suggested.

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