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First FA - First Goal : Getting more clicks (6)

01-10-2017 05:06 PM #1 noleguru (AMC Alumnus)
First FA - First Goal : Getting more clicks

Hello,
This is one of my first post and first follow along that need to be advised by all of you here. Thank all in advance
I will start right now.

From the start on this month I launched a campaign with Bing ads.
The offer's geo is Australia and it's SOI offer.
I picked it from the top list of a network, so I got lucky fast from the first day, with only 2 clicks I got 1 conversion.
My initial bid is $0.4 and increase gradually until $1.
After running 9 days, I only got 26 clicks, but conversion is 3.
Spent $20
Revenue: $50
so the ROI is great! It's 150%
some stats:
keywords : 871
avg. cpc : 0.8
avg. pos. : 4.1
CTR : 0.48%

The problem is less coming clicks I feel that.
I need your advices for getting more clicks to scale my campaign.

Thanks,

01-10-2017 11:42 PM #2 matuloo (Legendary Moderator)

Try these 2 things first, they always helped me with CPC search networks :

1. create more campaigns - in some cases, even duplicates did the job
2. improve your quality score and raise the CTR - pause keywords that are not getting clicked, use long tail keywords, don't use broad match targeting

You can also raise the bid, but with better quality score, you can get more traffic even without this.

Did you read some guides about how quality score works on sources such as adwords and bing?

01-11-2017 09:11 AM #3 noleguru (AMC Alumnus)

Quote Originally Posted by matuloo View Post
Try these 2 things first, they always helped me with CPC search networks :

1. create more campaigns - in some cases, even duplicates did the job
2. improve your quality score and raise the CTR - pause keywords that are not getting clicked, use long tail keywords, don't use broad match targeting

You can also raise the bid, but with better quality score, you can get more traffic even without this.

Did you read some guides about how quality score works on sources such as adwords and bing?
Hi matuloo,

Wow thank you so much for your advices. I think that will be very valuable for me.

btw if you have available please share me some guides about how quality score works on Bing or Adwords source.

01-11-2017 09:49 AM #4 matuloo (Legendary Moderator)

When I was starting with adwords I liked the ebook called "Definitive guide to google adwords" by Perry Marshall, that was quite some time ago thou, so I'm not sure how up to date that guy is these days.

I looked up his stuff on amazon, looks like this is the most recent book he has about adwords : https://www.amazon.com/Ultimate-Guid...4131678&sr=1-1

I'd say it would be worth a try to get it.

01-22-2017 04:06 PM #5 noleguru (AMC Alumnus)

Quote Originally Posted by matuloo View Post
When I was starting with adwords I liked the ebook called "Definitive guide to google adwords" by Perry Marshall, that was quite some time ago thou, so I'm not sure how up to date that guy is these days.

I looked up his stuff on amazon, looks like this is the most recent book he has about adwords : https://www.amazon.com/Ultimate-Guid...4131678&sr=1-1

I'd say it would be worth a try to get it.
Hi @matuloo,
I'm getting little bit confused about how to calculate profits of a Search campaign? After spending specific budget? or double of offer's payout? or times?
Please advise!

01-22-2017 08:24 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by noleguru View Post
Hi @matuloo,
I'm getting little bit confused about how to calculate profits of a Search campaign? After spending specific budget? or double of offer's payout? or times?
Please advise!
I'm not sure what you are asking about - calculating profit is easy, "revenue - costs" ... but I doubt this is the answer you were looking for

The generally recommended ballpark figure to go by, in case this is what you are asking for, is to wait for 2x offer payout before making any decisions. This goes for individual variables, not the whole campaign. For example : Since you are working with search traffic, wait for 2x offer payout to decide whether a keyword is worth it or not.

This is very rough rule tho, let's say you are running some offer that pays $100 per conversions ... you certainly can't spend $200 on every keyword you are targeting. With higher payout offers, you need to look at the other parameters too - check how good the engagement is : ad ctr, LP ctr ... response rate etc ... whatever you can track.

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