I just signed up to test out FunnelFlux with our increasingly complex funnels. The functionality looks like a great fit - however stuck with install so far/ support requests in for that.
Assuming all goes well with install - is there any email workflow software you see as fitting well with it? I'm currently looking at:
- Drip (from leadpages)
- ActiveCampaign
We're currently on Getresponse but its becomes increasingly annoying, so looking somethign that can segment, tag and effectively build into the workflows mapped out in a tracker like FunnelFlux.
I think there is a few on the forum that are Funnelflux representatives they may be able to help you. Also does it track or can be used for email campaigns?
Also interested in this. ActiveCampaign is amazing. You can build very similar visual flows with rules for e-mails to what you can do in FunnelFlux for landers & offers.
I have tested both Drip and ActiveCampaign. I like Drip better - simpler, gets to the point and IMO is a better designed email platform for those who don't want overbearing WYSIWYG email designers everywhere.
It has some negatives like all platforms - the main one I know of being that you can't split-test email content within a sequence (i.e. A/B testing separate email designs or entire sequence flows). But you can do random workarounds and I am sure they will imrpove this eventually.
Drip can be very effective if you use their APIs (and JS tracking) to segment and tag users effectively, then trigger automations based on those events.
Thanks Zeno - some great feedback on DRIP there. I'm swinging towards DRIP for the API and some of its integrations also.
I'll look into the split testing more deeply to understand it's limitations so in particular thanks for pointing that out.
I'm working on a funnel and identified a technical challenge that I'm wondering if any of these tools excel at solving.
The campaign is a weekly product giveaway and the drip campaign educates the customer about the product over the course of the drip. At the end of the week a winner is chosen and the losers are offered an exclusive and time sensitive offer.
This works fine if everyone enters on the first day, but if, for example, someone enters on day 6, they're either going to get the offer email (day 7) before getting the value-building emails or they're going to get the value-building emails before knowing they weren't selected.
I guess the crux of the issue is that the timeframe for the giveaway is fixed while the duration of the drip is relative to when the prospect enters the funnel.
Is there a better way to do this?
You would either:
A) Make your product giveaway relative instead of fixed (based on when they optin)
B) Wait until a set day each week to start emailing your sequence (so everyone is synced with your fixed giveaway)
I'd go with A...
As an update to this, I finally decided to stay with GetResponse for the moment as they have added Workflow functionality.
While it doesn't support split testing, it's actually easy to set up split testing of sequences in their workflows. You just add an A/ B variable randomly to each new contact, and then send them to splits based on that variable. So happy with it for the moment, looking at their API to see what else I can get out of it.
Also, our email optin campaigns on our funnel are currently pulling twice as much revenue as our direct frontend conversions on day one. So this is proving to be a critical point for our funnel.