Facebook stopping to give impressions (9)
Hi, I've some good experience with SEO but I'm on test phase with paid traffic. Already read lots of things, specially about facebook, but I'm having a hard time making my campaigns fly, probably because of my bids.
Here's what I've been trying for a diet product ($30 payout, I know I know, but thanks to SEO I think I can afford it).
There's a similar ad that has been running for weeks, so I really think that I should correct my bids, but I'm really confused. I've read here on the forums that lowering your bids is a bad thing, so you should start from the minimum (perhaps when the warning "you should consider bidding blabla" at the FB page disappears?), wait 1~2 hours then if no impressions yet, start raising my bid by 1 or 2 cents, until I get impressions, am I right?
So, I did this with an ad that looks like this:
Headline is something conservative like "Want to lose weight?" and ad copy is among the lines of "Discover the secret that thousands of people are already using to lose weight in a healthy way!" (I hate totally sounding like an infocomercial guy btw). The point is that I've seen an ad running like this for weeks and I know for sure that the guy is making money.
So the targeting, I started broad so 25~45 women, Reach is on the millions... That gave me a 0.06% CTR, but I've only got like 200 clicks in total after impressions fell off, so not enough data I think (tried this 3 times, manipulating the bids purely by instinct).
So I tought to myself: hey it has to be the low CTR, and then I targeted 25~45 women who like some local female artists and singers (those that appear on magazines and everyone wants to look like) and also "I love chocolate", stuff like that (~300k reach). I'm already selling this product with SEO and I know my demographic a little bit.
I tought to myself: Now I'm going to see some good CTRs and this shit is flying. But I used the same bidding tactic, and the impressions were really shy, didn't reached 1000 and then stopped. Maybe I should upload lots of images and then hope one of them gets impressions?
So after a really long post, could somebody try to point what I'm doing wrong? On the last case it was probably the bidding and the first one too (even with CTRs that low I think one can keep having impressions), but I'm not sure what should I do, start high and then lower it or start low and then raise it (I'm doing the latter and it's not working, but at least it's cheaper to test lol).
Also going to start trying some lower payout offers, maybe with PPV so probably going to post here again soon... Thank you guys for this community, I'm amazed with the tons of knowledge shared here, people seem to have the abundance mentality.
Couldn't edit, forgot to mention: For both the millions reach and the ~300k, the bid range is something like $0.11~$0.30. I'm starting at $.10 and they stop giving me impressions, maybe I should start at the middle or the highest? Any suggestions are welcome.
well you need a better ctr .1+....copying a image you have seen running often doesn't work well....and yes your bidding to low....start the bids a $1 if its US traffic....your daily budget too has alot to do with it as well....if its set to low....you won't see much imps wise
It's not US traffic, and also I haven't copied the image... But yeah I guess it could be better right? What do you suggest by daily budget? I was using $25, push it to $100?
With that suggested bid range, where do I start bidding? And also, when do I lower my bids? Any comments on ad copy? Many thanks and sorry for so much questions 
I agree you should raise up your bid a little bit. Maybe shoot for the middle of the suggeted bid range like .15-.20 bids. There have been a ton of posts on lowering tactics and everybody has their own so i'd suggest searching this forum and testing out different ones. The main key is that you should keep bids high and that will give you a better chance at a high CTR, Facebook will automatically start to lower your bids if your CTR is good.
Big thing to remember is that FB tends to throttle impressions on CPC ads. So for example if your budget is $50 they will typically spend $25 really quick and then you'll see impressions stop for awhile because they are trying to make your budget spread out over hours left in the day. (if you have a large demo and high CTR though they will blow it up max out your budget i've seen this on several camps this week with low <$50 test budgets)
Low CTR's will also make them stop giving you impressions unless you raise bids so keep testing ads/demos.
I'll also add for other viewers benefit that a 25-45 age range is HUGE. Aside from differences in age demographics responding to ads your looking at significantly different bid ranges based on age group.
I would at the least split that group in half and bid higher for the 35+ age users. If you make an ad group for them I'll be their suggested CPC is much higher. The Under 30 crowd makes the bids seem deceivingly low and I bet it's where most of your impressions are going to anyway.
as scrotch says, on budgets they will push alot of imps at the start and spend about half of your daily budget and spread the rest over the left over 24hrs, id up your bid firstly as you want to get a good position (remember they have that stupid feed now) so if your biding low, your prob gunna be below the fold resulting in shite ctr, dont worry about budget too much until you get a good ctr.
I know what product you're advertising and in which country because I just came across your adverts when doing some snooping with proxies and I've actually been pushing the same niche/product myself.
Your main issue is that your image sucks... you need a much higher CTR to have a shot of being profitable.... at least 0.1% but preferably higher than that. You're getting throttled on impressions by FB due to a poor CTR.
Your ad copy could also be a ton better.... work on original and more snappier angle... the current text you have is super bland.
Also when starting out new ads - always bid at the high end of suggested for a while to establish a good CTR history with your ads (the top placement above the fold etc which increases CTR)... then lower/let your bid naturally fall once you have a good CTR.
Yeah I tought that someone would recognize, don't mind it anyway, I'm just testing out this niche and product to see if I get anything out of it
Thanks for the tips so far, time to modify and test, I'll come back with the results.
@bunchie I found really nice of you to say that you're doing it too and even that way offered me advice, that's the right mindset IMO (not that I'm a great threat, but still). I'm glad that I posted that lame image that I used 
Can't shoot PMs yet, so I'll ask a more personal question here: Are you really brazilian, or are you just living in Brazil? Your twitter is in english but I had to ask, cuz it's so hard to find someone knowledgeable in this industry in that part of the world.
Regards!
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