Hi, I have started yesterday a FB campaign CPS white.
I have 11 ads running thus far but now I don't know exactly what to do.
So here are my questios:
1) How you decide which ad to cut?
2) How is possible that 2 ads with 1,82% CTR and 2,35% CTR have been showed 6000 times while 2 ads with 4,74% CTR and 4% CTR have been showed 4x less with the same amount of €?
In this way I am paying a lot more the 2 ads with the best CTR, while I expect it should be the contrary.
Thanks for your time!