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Why the CPC is still so hign (5)

01-05-2017 06:33 AM #1 nfmediabuy (Member)
Why the CPC is still so hign

Hey buddy. I run ads on FB. But recently the cpc is too high.

Anyone who can tell me what's the reason and when it can drop down?

Btw, what kind of product do you recommend to run in January?

01-05-2017 07:51 AM #2 randomdude123 (Member)

Can you describe "recently" a bit more? What are you running and which geo? Without any information about your vertical it is impossible to give you good advice/reasons...
E.g. i'm running app installs on FB and my CPC prices all had kind of that history for 2nd half of December:
Click image for larger version.  Name: Screen Shot 2017-01-05 at 09.51.20.png  Views: 58  Size: 20.0 KB  ID: 13978

01-05-2017 08:33 AM #3 nfmediabuy (Member)

Quote Originally Posted by randomdude123 View Post
Can you describe "recently" a bit more? What are you running and which geo? Without any information about your vertical it is impossible to give you good advice/reasons...
E.g. i'm running app installs on FB and my CPC prices all had kind of that history for 2nd half of December:
Click image for larger version.  Name: Screen Shot 2017-01-05 at 09.51.20.png  Views: 58  Size: 20.0 KB  ID: 13978
Sorry this is my mistake
I run skin, diet and muscle mainly in USA. From November, the cpc keeps going.
I also run app installs, but do you have any good tips on how to improve the retained rate

01-05-2017 08:33 AM #4 stickupkid (Senior Moderator)

Bad targeting & bad images are most likely the reason for your high CPC. No matter which geo.

01-05-2017 08:42 AM #5 randomdude123 (Member)

I'm afraid stickupkid has a point. On my side was a clear drop in all campaigns in the last days (mainly US). Maybe you have to split test some new ads and targeting in order to compare the performance to your current campaigns.

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