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Bing Campaign ($800/month passive income) - Bring it back to life (4)

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Hey Guys!

I wanted to start this follow along to see how I can bring back to life and scale this campaign on Bing.

June-November I've been running this financial offer on bing that was linked directly to advertiser.
The payout is $250 and in June-September is was converting very well with only $15-$20 daily budget.
So with 5 conventions/month ($1250 profit)I would spend only about $400-$500

December I paused this campaign as it died down.
I am hoping to bring it back to life, so I will take your advice and run with it!


A few thing I've done so far:

Cut down on Keywords & added negative keywords:
23 Phrases (before I was running 117 keywords but cut out all the non-performers)
43 Negative Words

Split-tested Direct vs LP:
LP did not perform as well.

Tracking:
Linked it through Voluum but since advertiser will not setup postback and LP doesn't work that well, I cannot track much here.

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You should still be able to get some solid data from Voluum, no? Is it possible to manually input your conversions into Voluum? Are you able to find out which devices are converting through Voluum and adjust your device bids accordingly?

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Try to ask the advertiser if they tracked the click ID, in case you passed it at all... in that case, you could import the conversions. Some kind of tracking would definitely help you in the optimization process. Even if they don't support postbacks, they might support some other means of tracking...

How much traffic did you send them without seeing a conversion, before you discontinued the campaign?

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There should at the very least be subid tracking which would enable you to track via Voluum as mentioned via the conversion upload section.

I'm not sure why you would cut keywords if you do not know which ones are preforming. My focus would not be on cutting keywords but adding more in to get more volume. If you are profitable off the bat then ramp up not down.

I would also setup remarketing on search for this if there is any volume going. Might as well get it in there as you have signs of life.

You mentioned "Prases" If you are phrase bidding I'd move over to BMM ( Broad Match Modified ) as it will help get you more volume and possibly at a cheaper CPC. Your CTR will go down but overall you should be able to find some nice looking keywords with decent volumes that you can exact bid on.

Biggest hangup I see is tracking. You need to work that out and I'm sure you can probably do it.

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